The National Secretariat of Tourism of Paraguay, attractive south American country landlocked between Argentina, Brazil and Bolivia, has signed an agreement with MetaData, company specializing in digital reputation strategies and social listening.
This partnership aims to monitor tourism, highlighting digital assessments of Paraguay as a tourist destination and for its positioning at international level.
Paraguay's Minister of Tourism Angie Duarte and MetaData President Hernán Alfredo Churrarin signed a document establishing a strategic alliance to carry out effective successful joint actions that will add to the task of promoting the country's destinations and promoting investments with sustainable and job-generating projects.
The Minister of Tourism declared that this cooperation will provide an important value in terms of technology and data, fundamental resources for Paraguay's positioning by measuring in the ranking everything that is measurable and consequently with the data collected by implementing improvements.
The advent of new technologies is increasingly important for institutions to have a good digital reputation, to work and obtain recognition on the net so that actions are valued and recognized.
The monitoring reports, in addition to helping to make the destination known digitally will act as a guideline to know how to dedicate the time and what efforts to adopt to achieve the proposed goal.
Link : https://www.expreso.info/noticias/internacional/101745_paraguay_busca_su_valoracion_digital_como_destino_turistico
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