Radisson Hotel Group, international hotel chain with its headquarters in Minnetonka – Minnesota – US, begins a new course with Radisson's prizeotel brand, which stands out for its smart design, comfortable rooms, inviting social and co – working spaces for the guests to enjoy in a casual atmosphere that changes its name to Prize by Radisson, preparing to add two more addresses in Central Europe that will lead the group to grow further in Germany and Poland.
The Executive Vice President and Global Chief Development of Radisson Hotel Group Elie Younes commented that the rebranding of prizeotel and the enhancement of the offering represent a major milestone in expanding the reach of the brand to increase its appeal and visibility internationally for guests and owners.
According to traveldailynews.com well-known information portal for professionals working in the travel, tourism, aviation and hospitality industry, the new naming was designed not to distort the brand that had been created to offer a mid-range economic proposal and at the same time with identity and character.
Link - https://www.ttgitalia.com/hotel/radisson-rilancia-prizeotel-ora-si-chiama-prize-by-radisson-AO20953300
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