Aysén Patagonia – Chile | Promotion of the Destination in International Tourism Fairs

 

Aysén region, located south of Puerto Montt and the Lakes District, north of Punta Arenas and Torres del Paine National Park, Chile' least populated region that holds of South America' s most spectacular landscapes, a top destination for all those seeking the best of Patagonia, a land untamed and untouched highlighted by stunning snow – capped mountains, majestic Glaciers running off to inland lakes and rivers, rainforests, fjords is gaining considerable visibility and has actively participated in two important international tourism promotion events such as FIT International Tourism Fair of Latin America in Buenos Aires in Argentina and Chile Week in the Brazilian capital Brasilia.

Claudio Montecinos, the Regional Director of Sernatur Aysén, the Tourist Information Office of Aysén – Patagonia which provides information to all visitors to this destination boasting bilingual staff and offering digital guides and everything a traveller needs underlined the importance of participation in FIT Buenos Aires which has allowed Sernatur Aysén, six businessmen and tour operators from the Aysén region to establish contacts with important tour operators not only in the Argentine market but also around the world.

Sernatur Aysén also participated in Chile Week Brazil in Brasilia, organized and coordinated by ProChile, Institution of the Ministry of Foreign Affairs that promotes the supply of Chilean services and good in the world.

Chile Week, is a key event to promote exports, investment and tourism with the aim of strengthening trade ties between Chile and Brazil, with business meetings, technical seminars and strategic events to promote Chile in the business, tourism, investment and culture sectors where Sernatur Aysén with Tepaluma and Free Adventure promoted itself as a destination in the Brazilian market.

Now the objectives are to continue to strengthen Aysén Patagonia's destination in national and other international markets in line with Sernatur Aysén's tourism promotion strategy supported by the regional government.

Link - https://www.expreso.info/index.php/noticias/internacional/103006_el_destino_chileno_de_aysen_patagonia_se_promociona_en_ferias

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