Basilicata, region with ordinary statute situated in southern Italy also called Lucania, a name that was official from 1932 to 1947 bathed by the Tyrrenian Sea in correspondence with the idyllic Gulf of Policastro and to the south -east by the Ionian sea with the ample Gulf of Taranto, a sunny land with an enormous historical, cultural and natural heritage launches itself into the promotion and strengthening of its regional tourism promotion via the web by resorting to AI, artificial intelligence.
Recently, on the occasion of the TTG Travel Experience held in the Romagna city of Rimini, the Basilicata region presented its new turismodellepassioni.com platform and the innovative Route Basilicata portal.
The first is a project idealized by APT Basilicata, the Research Tourism Promotion Agency, an innovative territorial marketing initiative, a search engine that through Artificial Intelligence allows the traveller interested and willing to make an experiential trip to Basilicata to be able to plan a tailor-made and highly personalized tour.
The interactive map of the platform allows the visitor to discover all the points of interest of Basilicata at 360 degrees with five thematic areas identified such as fairy tales and magic, music and landscape, sailing and sea activities, wild herbs and flowers and astronomy.
The Basilicata Route Portal is a project that is based on the vision of planning a unique, immerisve and unconventional trip to explore the beauty of the region beyond the journey.
Available in four languages, Basilicata Route allows everyone to discover five natural parks in the Lucanian territory in enchanting valleys with jagged mountain peaks, arid gullies and breathtaking. natural scenery.
The portal also allows everyone to explore some of the most beautiful villages in Italy located in this region, landscapes in constant dialogue with history and local traditions, particular attention is also paid to tourist activities such as trekking with the opportunity to discover over 500 kilometers of available itineraries and to cycle tourism with over 1700 kilometers of mapped cycle paths.
The Director of APT Basilicata, the Regional Tourism Promotion Agency Antonio Nicoletti said that at the moment there are 16 identified routes but that they could soon become 30.
Link - https://www.ttgitalia.com/ultime-notizie/la-basilicata-cavalca-l-intelligenza-artificiale-per-la-promozione-DG21410021
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