Belstay Hotels | Consolidation in the Meeting Segment and Focus on Sports Groups

 

Belstay Hotels, hospitality group headquartered in Milan created in 2022 with the aim of becoming the leading hotel group in the 4-star category within the sub - urban areas of all main Italian cities, after consolidation in the meeting segment, focuses with strategic plans towards sports groups.

The hotel company, which stands out for its hospitality concept focused for comfort, quality and value, offering a convenient and reliable sub - urban alternative to the tired city with its often frenetic rhythms is heading towards the end of another positive year in line with the excellent general trend of the Italian destination in business travel.

Belstay Hotels also presents itself at TTG Travel Experience in Rimini which will be held from 09th to 11th October with the primary objective of taking a further, new step in maximizing the profits of its four hotels located in Milan, Rome and Mestre by evaluating possible acquisitions of other accommodation to be included in its portfolio in 2025 in Bari, Bologna, Catania, Florence, Genoa, Naples, Padua, Palermo, Turin and Verona.

The CEO of Belstay Hotels Roberto Di Tullio commented that thanks to further consolidation in the meetings segment, the company's attention is growing towards sports groups that in 2024 have doubled their volume at the group's facilities with an incidence rate of 15% on total Belstay events and on which the company is focused with the intention of investing firmly in 2025.

These data of relevance in this segment were undoubtedly driven by the organization of the European Athletics Championships which had Rome as the venue of this very important sporting event, thanks to which the Hotel Belstay Aurelia achieved an occupancy rate of 100% by hosting the participants of the competitions for the entire period of the championships that were held between 07th and 12th June 2024.

All that undoubtedly means that Belstay Hotels has been able to successfully adapt even to those who have professional competitive needs, successfully offering a service of the highest level in terms of hospitality.

With a 25% increase in volume recorded in September 2024 compared to the same period of the previous year, the brand with its "4-star business + leisure" formula which is essentially based on comfort, convenience close to the big cities and design has recorded a very rapid, successful achievement.

The hotels that have been most successful in the offer of Belstay Hotels have undoubtedly been those of Milan Assago and Rome Aurelia as they are more suited and predisposed to business due to the high number of meeting rooms available with more than 530 confirming events and over 1700 rooms in contigence, a figure recorded in September 2024.

These hotels located in the two main Italian countries have become the fulcrum and reference point for both the domestic market, first in terms of number of presences, and international with about 70% of the total in 2023.

The hotel in Milan Linate also recorded very positive data, noting a total occupancy rate of 30 meeting rooms and even more so the accommodation in Venice Mestre, which this year marked a high-sounding organization of 130 events on site.

 

Link - https://www.ttgitalia.com/hotel/belstay-hotels-punta-ai-gruppi-sportivi-KB21313393

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