For the second year in a row, the LATAM Pass frequent flyer program was recognized at the FTA, Frequent Traveler Award as the Airline loyalty program of the year among 300 programs and, for the first time it was recognized with the Best earning and redemption ability thus winning in two different categories.
FTAs are the only awards that recognize loyalty in travel in the Americas, Europe, the Middle East, Africa and the Asia Pacific region where those who vote are frequent flyers of the different airlines themselves.
LATAM group, the largest airline conglomerate in Latin America with a presence in the domestic markets of Brazil, Chile, Colombia, Ecuador ahd Peru that sets the gold standard for connectivity, boasting an extensive network spanning over 117 destinations including both passengers and cargo operations providew LATAM Pass, frequent flyer program which has the main purpose to foster customer loyalty by offering a diverse range of benefits and incentives for those flying with LATAM Airlines and engaging with the LATAM Pass partner ecosystem.
With a global membership exceeding 48 million, the program spans multiple countries in Latin America and is the seventh largest loyalty program in the world recognizing the loyalty of its customers for over 43 years.
Among the recent innovations from 2023 LATAM Pass offers more benefits such as the possibility to combine miles and money when exchanging airline tickets, allowing millions of m to an exchange of tickets and also the expansion of preferential contact center coverage for all Elite members such as Gold, Gold Plus, Platinum, Black and Black Signature among others.
LATAM Pass CEO Cristián Ortiz commented that more than three million customers from 186 countries voted in this year's edition and these awards demonstrate the value that program members see and motivate them to continue improving and expanding the benefits to more people to offer them the best flight experience and new alternatives to redeem their miles. so that members can interact on a daily basis with the LATAM Pass ecosystem.
Link - https://www.expreso.info/index.php/noticias/transporte/102912_latam_pass_el_mejor_programa_de_fidelizacion_de_aerolineas_en_america
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