The StandardX | Debut in Asia with a New Hotel in Bangkok - Thailand


The StandardX sister brand of the first Standard hotel launched 24 years ago by Standard International, group acquired by Hyatt Hotels Corporation, earlier this year for a base purchase price of $150 million  has opened its second property in the capital of Thailand, Bangkok and joining  The StandardX Melbourne in Australia which opened its doors in August 2024.

The StandardX Bangkok Phra Arthit has been designed in a collaboration between the StandardX’s in house team and Studio Freehand, international lifestyle hospitality and F&B design company established in 2018 based in Bangkok, a multi - disciplinary design firm specializing in creative interior design solutions for one - of - a - kind lifestyle.

The hotel is located along Phra Athit Road, a short distance from the 18th century fortress Phra Sumen and the banks of the Chao Phraya River in the vibrant and lively Phra Nakhon, a central district of the city that includes the island of Rattanakosin highlighted by a large dining options, entertainment. relevant historic and cultural  landmarks such as the Grand Palace,  Wata Phra Kaew, the National Museum, the main campus of Thammasat University as well as Silpakorn University.

The nearby Silpakorn University and 10 10 Art Space showcases both visiting and permanent collection by local artist, launching with Gongkan and MRKREME, both artists were commissioned to decorate the hotel’s street side and riverfront façades.

The StandardX Bangkok Phra Arthit features 62 rooms across four categories along with a ground - floor, all - day Thai restaurant BANG pop – up retail concept The Box with grab – and – go options, a rooftop pool bar serving a Mexican – inspire menu, a rotating art gallery.

The StandardX brand is characterized by a unique design visible through minimalist rooms, complemented by come - hither cultural programming and intuitive without pretension. The brand boldly selects locations thrumming with cultural pulses to welcome guests into the esoteric world of art, fashion and music scenes, a new brand which distils The Standard experience down to its very essence.

The Developer Sansiri PLC, one of the largest real estate developers in Thailand founded in 1984 which acquired a majority stake in Standard International in 2017 will continue to own several properties that will be managed or franchised under the acquired brands.

Link - https://boutiquehotelnews.com/news/hotel/the-standardx-bangkok/

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The StandardX | Debut in Asia with a New Hotel in Bangkok - Thailand

The StandardX sister brand of the first Standard hotel launched 24 years ago by Standard International, group acquired by Hyatt Hotels C...