Cuba, island country located where the Atlantic Ocean, the northern Caribbean Sea and Gulf of Mexico meet, a land highlighted by pristine beaches, rainforests, lively seaside towns, luxury resorts and a fascinating scene offering a unique cultural experience has expectactions to welcome up to 2.6 million international visitors in 2025, a figure that means a growth of 18% over what was estimated for 2024.
Cuba's Minister of Tourism Juan Carlos Garcia Granda linked to that said that since the beginning of 2024, there has been a trend of decrease in the destination's security perception index, and the negative impact of ESTA, the Electronic System for Travel Authorization, the visa waiwer application, on the decision of European and Chilean visitors continues.
The Minister added that the need to perfect a closed financing scheme and ensure compliance with standards throughout Cuba's tourism system and that this is essential for the recovery of the tourism sector, presenting a decent tourism product able to stimulate demand.
For the Minister, 2024 has been a tough year for tourism, due to labor fluctuation, the effects on the provision of services, the lack of insurance and supplies, the migratory phenomenon in tourism operations, as well as the media campaign against the sector in the country.
These results have been reflected in the high prices of turbofuels, although as a positive aspect, e - commerce in the tourism sector is consolidated and progress continues to be made to complete the use of all electronic payment channels, under the principle that the banking process is a fundamental premise to provide a quality service.
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