The Ministry of Tourism’s promotional platform of VisitMéxico, is launching a new edition, it is already online and in the process of being updated with the official presentation at the annual TTM, Tianguis Turistico México, Mexico’s premium event, the most important tourism business forum that that will run from 28th April to 1st May 2025 in Baja California, and in this edition will also be the ffirst forum with a binational component, with the city of San Diego, California, U.S., as a special guest.
The relaunch of VisitMéxico is part of an inter - institutional collaboration bwtween the Mexican Government’s Agency for Digital Transformation and Telecommunications.
Mexico’s Secretary of Tourism Josefina Rodriguez, has already announced that, as part of the national tourism plan in terms of promotion, in the next "Tianguis Turistico" will relaunch the platform VisitMéxico, detailing that artificial intelligence will be incorporated into the web page for personalized and immersive experiences with in addition strategic content and dynamic maps.
For the first time direct links are included with the tourism companies in charge of the Armed Forces : Mayan Train, Mexicana de Aviación, Mayan Train hotels and Islas Marias, all with the same level of relevance as the “Pueblos Magicos”, the Magical Tows, Acapulco, the Tourism Atlas, the National Tourism Registry or the Green Angels.
Noteworthy are the initiatives related to Acapulco, famed beach resort town on Mexico’s Pacific coast which is experiencing a rebirth with new proposals and relaunching its image and the Tourist Atlas, the systematic recording all public property, natural and cultural resources that may become national attractions.
Of relevance are in addition RNT, National Tourism Registry, to consult hotels, travel agencies, boats and tourism transportation companies and Green Angels, one of Mexico’s best – kept travel secrets, providing free, professional roadside assistance to motorists on major highways.
For now, there are only Spanish and English versions for promotion and in the galleries section, promotional videos of attractions in Chiapas, Baja Calfornia Sur, Zacatecas, Guerrero, Colima, Sam Luis Potosí, and Cohauila are shared, although states like Tlaxcala are still missing.
The experience offering space, such as romance, sun, beach, adventure, gastronomy, or wine tourism is one of the most content - rich, so it would be worthwhile to expand its reach, and addtionally there is an attractive offering of relevant events and activities in Mexico.
A further highlight of the platform is the robot guide Frida, already present on the site but is not yet active, who according the Secretary of Tourism will be a reference in the use of AI, artificial intelligence and will guide users to discover the country’s tourist greatness.
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