Playa de Varadero, considered by many to be one of the most beautiful beaches on the entire island of Cuba, was recognized again as one of the best beaches in the world at Tripadvisor Travelers’ Choice Awards 2025.
The stunning beach of the Cuban tourist hub of Varadero, a famed resort town and one of the largest tourist areas in the Caribbean region in the province of Matanzas situated on the Hicacos Peninsula between the Bay of Cárdenas and the Strait of Florida, 140 kilometres east of the capital of the country Havana, at the eastern end of the Via Blanca highway, was selected among the 25 best beaches in the globe by the Tripadvisor platform which includes in its special framework the most distinguished destinations, hotels, restaurants and attractions in the world.
Although it is known popularly as Playa de Varadero or Playa Azul a 20.0 kilometres long beach on the sinuous Peninsula of Hicacos, the beach is made up of six different beaches including La Alameda, Rincón Francés and Varadero which is the most extensive with 10.8 kilometres and another three less extensive beaches, all them separated by rocky small rocky jetties.
Its incredible fine sand beach and warm, crystal - clear waters making it an icon of Cuba, frequently visible in promotion, international tourist campaigns, special trailers and TV spots, an ideal destination for couples, families, group of friends and solo travellers and for beach soccer and beach volley lovers.
Playa Varadero is an ideal place also for a multitude of water activities such as jet skiing, fishing, windsurfing, snorkeling and diving, the natural richness of its sea beds is absolutely stunning, offering unique opportunities to discover an infinite number of colourful fishes, various species of crustaceans and corals.
Tripadvisor’s own 2025 ranking pointed out that Playa Varadero has everything you would expect from a dream beach : Golden sand, turquoise blue waters, and stunning sunsets. Hop on a catamaran, go fishing, play a game of beach volleyball, walk along the shore, there’ plenty to do.Or just relax and enjoy the beautiful natural scenery, you won’t go wrong.
Cuba Minister of Tourism, Juan Carlos Garcia Granda, has confirmed that Varadero was positioned number 6 among the 25 best beaches in the world, undoubtedly a great achievement of a wonder in the Caribbean which continues to bewitch for its unique beauty a multitude of travellers.
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