NTTO, the United States, National Travel and Tourism Office, the official USG source for travel and tourism statistics and works to create a positive climate for travel, predicts an estimated 77.1 million international travellers will visit the the country this year, with a 6.5% increase to compared to 2024 according to a new data released on 10th March 2025, providing a year - by - year look at data recorded from 2019 and forecasts through 2029.
It is expected that by 2025 the source markets are expected to grow and they will include Brazil, Canada and Mexico, however the U.S. Travel Association warns that tariffs on Canada, which have prompted the country to ban the sale of certain U.S. products and promote a boycott of U.S. tourism, could be lifted this year.
Between 2023 and 2024, international visitors increased by 9.1%, with 72.4 million travellers visitng the U.S. and this year, the pre – pandemic of 79.4 million visitors is not expected to be reached due to the country took much longer to recover from the pandemic than European countries and much of the world.
An additional note revealed that source markets or travellers from some specific countries have been visiting the U.S. more than before the pandemic period, such as India and Italy, which have grown 552% since 2020 and 7.5% last year, respectively.
Other countries such as Australia, China, Japan, South Korea and the United Kingdom will take longer, with full recovery projected in 2027 or later.
NTTO also made predictions for years to come providing estimations for 2026 with 85.0 millions visitors, an increase due to major global events such as the 2026 FIFA World Cup, that will be held in the United States, Canada and Mexico, with strong flows of international visitors to attendee to this big event.
90.1 million visitors is the estimation by 2027, thus the meeting the five - year target set by the 2022 National Travel and Tourism Strategy.
In 2028 U.S. will host in Los Angeles, California the Olympic and Paralympic Games, with a further increase of the total number of tourists visiting the country to assist to these relevant sport events.
By 2029, the United States of America is expected to welcome nearly 97.0 millions travellers, highlighting the long - term growth and recovery of the of the tourism sector, with in addition, an estimation that 90.0 million visitors would spend $279 billion in the United States.
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Thanks a lot to read and note.