Puerto Rico, captivating Caribbean island and unincorporated U.S. territory in celebration of Heart Day through Discover Puerto Rico, the official destination marketing for the country created by legislation in 2017 focuses on promoting tourism to the island, attracting and improving the visitor experience, and stimulating the local economy launched The Green Path", a new interactive platform promoting responsible tourism.
This innovative microsite aims to empower visitors to become certified "Responsible Travellers" through engaging educational content and immersive sustainability - based storytelling and it is a critical part of the organization's broader commitment to promoting responsible tourism and preserving Puerto Rico' unique natural, cultural, and historical assets for generation to come.
The Green Path initiative is based on insights from Skift Adivisory's Sustainable Tourism Best Practices and Opportunities for Puerto Rico assessment and developed in collaboration with local creators, cultural leaders and environmental stewards.
The platform invites travellers to embark on a personalized digital journey aligned with their travel values and along the way, they will learn best practices for ecological exploration throughout the Caribbean island.
At the heart of this initiative is a certification program that guides users through four essential pillars of sustainability, each tailored to different aspects of conscious travel and they are :
• The Footprint - Exploring local farms, markets, and eco – food practices.
• Legacy Journey - Preserving Puerto Rico's heritage through architecture, culture, and stories.
• Nature Trails - Highlights the island's biodiversity and outdoor eco - adventures.
• Mindful Stays - Showcase responsible accommodations and low – impact hosting options.
Each pillar's landing page features an extensive collection of immersive content designed to inspire and inform travellers with highlights include a first - person chronicle that offers a personal perspective on experiences on the island.
Featured articles and lists covering sustainable travel, local restaurants, and cultural perspectives, and an interactive map with vivid descriptions help are the guidelines to help to navigate Puerto Rico.
In the platform visitors will also find curated itineraries meticously tailored to each pillar, plus interviews with community advocates brought to life through engaging short - form videos and as users progress through the microsite, they earn points and further information along the way.
Upon achieving a completion score of 80%, the users receive a downloadable and shareable badge that recognizes them as certified "Responsible Travellers to Visit Puerto Rico."
The achievement of this certification also unlocks access to exclusive offers and discounts from local partners who offer experiences and accommodations aligned with sustainable tourism practices.
The launch of The Green Path marks the beginning of a phased content rollout, with new experiences and items being added regularly in each sustainability pillar.
As part of the efforts, to promote responsible travel, a real - time calendar is now provided on the website, helping visitors plan trips by showing the availability of hotels and rentals across Puerto Rico.
Designed to reduce overcrowding, encourage exploration beyond the most visited regions, and inspire longer stays, the microsite helps drive consistent occupancy and ensures that the benefits of tourism and shared more equitably across the Caribbean island.
In addition to the visitors oriented content, The Green Path will include customized resources for the MICE, tourism sector focuses on Meetings, Incentives, Conferences and Exhibitions industry segment and local tourism stakeholders, further supporting a unified path to a more conscious Puerto Rico.
The Director of Digital Marketinf of Discover Puerto Rico, Dalissa Zeda, said that the organization designed The Green Path as a modern approach to education and engagement.
By making sustainability personal and actionable, the aim of The Green PAth is to help visitors align their values with their vacation plans, fostering more meaningful travel experiences and supporting the long – term well – being of Puerto Rico.
Link - https://dailyweb.com.ar/noticias/val/50841/discover-puerto-rico-lanza-the-green-path.html
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