Wyndham Hotels & Resorts, Inc., an American hospitality company based in Parsippanny, New Jersey one of the largest hotel franchisors in the world opened its 100th Days Inn hotel in China, in Shantou, a prefecture - level city located on the eastern coast of Guandong, a centre with a rich heritage exemplified in the historic districts and traditional Teochew cuisine, highlighted by a unique coastal charm coupled with its bustling economy making it a very intriguing destination for both leisure and business travellers.
The new Days Inn by Wyndham Shantou Jinping is part of Wyndham broader strategy to expand its presence in key markets like East Asia, leveraging the growing tourism sector in China.
This milestone represents Wyndham's commitment to becoming a dominating player in China's hospitality market, which is expected to become the world's largest travel and tourism market within the next decade.
This expansion has contributed to a 14% increase in Wyndham's overall direct franchising business in the region over the same period and Wyndham Hotels & Resorts' direct franchise business growth has notably doubled FeePAR since 2018.
The hotel enters in a globally recognized economy hotel brand like Days Inn by Wyndham, known for providing value - conscious travellers with comfortable accommodations and convenient locations that over the past five years has experienced a significant growth in China, averaging double - digit net room growth annually.
Days Inn by Wyndham Shantou Jinping nestled between the bustling commercial centre of Jimping District well known for its cultural heritage and economic significance and the tranquil Shantou Bay is located at 16 Haibin Road, four kilometres from the city centre and minutes from Shantou Port, Qilu Battery, and Shantou University.
The property features 83 comfortable rooms and amenities include breakfast buffer, a fitness centre, free Wi – Fi, and a business centre suitable for meetings and social gatherings, catering to business and leisure travellers.
The expansion od Days Inn China also includes other locations such as the capital of the country, Beijing, Chengdu and Harbin, each strategically positioned to leverage local attractions and business hubs, strategic moves enhancing the presence of the brand and of Wyndham Hotels & Resort in the Asiatic country.
For instance, the Days Inn by Wyndham Beijing Haidian is located in the city's tech hub, close to major cultural landmarks, while the Days Inn by Wyndham Chengdu Wenjiang is situated in Chengdu's Backyard Garden, a scenic district of the city.
Wyndham's growth in China is supported by the Wyndham Advantage, which includes nearly $3.50 million in technology investments over the past years.
These investments provide franchise owners with advanced property management systems and access to a global network of over 115 million enrolled Wyndham Rewards members.
Links
https://www.wyndhamhotels.com/days-inn/shantou-china/days-inn-shantou-jinping/overview
https://www.hotelnewsresource.com/article136910.html
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