Condé Nast Traveler's Readers' Choice Awards has recognized Guatemala as the "Best International Destination 2025". This award celebrates the Central American cultural richness, ancient history, overall appeal and as a very emergent travel destination in the international landscape also highlighted by UN Tourism, the United Nations agency leading the promotion of responsible, sustainable and universally accessible tourism in several occasions.
The Latin American nation was distinguished with one of the most prestigious awards in world tourism by the readers of the renowned Condé Nast Traveler, luxury and lifestyle travel magazine considered among the most influential in the international tourism industry, published by Condé Nast, a prestigious global mass media company based in New York, U.S. founded in 1909 by Condé Montorose Nast, and owned by Advance Publications.
The award ceremony took place in the capital of Spain, Madrid where the the Director of INGUAUT, the Guatemalan Institute of Tourism. Harris Whitbeck, received the award on behalf of the country.
INGUAUT celebrated the award as a historic milestone for the country's international promotion, pointing out that this recognition shows how Guatemala has managed to attract the attention and appreciation of global tourism thanks to a diversified offer, personalized experiences and a tourism development model based on sustainability and respect for the environment and local communities.
This prestigious award is the result of an open vote in which thousands of readers and travellers from all over the world participated, who recognized Guatemala for its authenticity, a rich cultural and historical heritage, exceptional natural landscapes and commitment to responsible and deeply human tourism.
Analysts highlight that this distinction will contribute to increasing interest in Guatemala as an emerging destination in Central America, attracting a greater number of international tourists, investors and tour operators and positioning the region as a whole as an area rich in cultural, natural and human diversity.
This achievement highlights the beauty of the Guatemalan volcanoes, jungles, lakes, and relevant archaeological sites linked to the iconic Mayan civilization, and in addition the value of its communities and ancestral traditions that enrich each visit.
From the majesty of Tikal to the serenity of Lake Atitlan, through the colourful colonial city of Antigua Guatemala and the bustling indigenous markets of Chichicastenango, the country has managed to position itself as a must - see destination for travellers looking for an authentic connection with culture and nature.
The Director of the Guatemalan Institute of Tourism, Harris Whitbeck during his speech said that this recognition is for Guatemalan people, traditions and commitment to offering authentic, sustainable and tourism experiences, deeply grateful top the readers of Condé Nast Traveler for choosing Guatemala and seeing the country as a unique and vibrant destination.
The world nowadays recognizes Guatemala as a benchmark in cultural and natural tourism. This award encourages the country to continue building a tourism industry that enhances people's roots protecting the national resources and generating opportunities for all Guatemalans.
Being chosen as the Best International Destination 2025 at Condé Nast Traveler's Readers' Choice Awards implies prestigious recognition, and also a positive projection in the global tourism landscape.
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