Macau's tourism industry is anticipating a robust summer season, with the Hotel and Tourism Industry Association projecting an increase in visitor arrivals compared to last year and August to peak with 85% hotel occupany.
Visitor arrival rate in July has already reached an average of over 90.000 per day, suprassing June's numbers and signaling a very positive trend.
The contributing factors linked to this success are undoubtedly flexible visa policies from mainland China that are likely a key driver of this growth, making it easier for travellers to enter Macau.
The peak period is anticipated in August, with summer hotel occupancy rates averaging around 85% and reaching up to 90% during peak times.
The President of Macau Hoteliers & Innkeepers Association, Cheung Kin Chung, told public broadcaster TDM that the first half of 2025 has shown positive recovery momentum in the tourism market, with continued growth expected in the second half of the year.
This optimistic outlook comes as visitor arrivals to Macau continue climbing and hotel supply and demand remain in good balance confirming a very strong recovery of the sector.
The autonomous region on the south coast of China surpassed 20 million arrivals in 2025, achieving the milestone 26 days earlier than in 2024, data also confirmed by the Public Security Police Force.
Mainland Chinese tourists accounted for the largest share at 71.6%, followed by visitors from Hong Kong at 19.1%, Taiwan a 2.4% and other international markets at 6.9%.
Official statistics show that hotel room occupancy rates in the first five months of 2025 increased by five percentage points year - on - year to 89.2%. However, the number of guests decreased by 2.1% to 6 million, while the average length of stay remained at 1.7 nights.
The President of Macau Hoteliers & Innkeepers Association acknowledged that external economic conditions, changing tourist consumption patterns and intensified competition from neigboring regions present greater challenges for Macau, and the industry must continue strengthening internal capabilities while expanding customer sources.
For the summer season, the tourism industry of Macau will focus on developing family - friendly and educational tourism products that offer deeper cultural experiences.
The rest of the year will prioritize optimizing tourism product offerings, strengthening regional cooperation, enhancing "tourism plus" integrated development, improving tourism infrastructure, and conducting targeted international market expansion.
The MGTO, the Macau Government Tourism Office projected at the beginning of the year that annual visitor arrivals in 2025 would reach between 38 and 39 million and with the brilliant performances in the seven months of this year, the aspiration to reach this ambitious goal could turn into reality.
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