Japan’s travel trade is seeing increased sales of outbound travels this summer, with more consumers choosing to have trips overseas compared to last year.
The trend is being driven by increased flight capacity, a stronger yen, a boost in consumer confidence and spending, and larger than usual summer bonuses. Public and private sector campaigns to encourage overseas travel, such as gift certificates, discounted fares and subsidies for new passports are also supporting outbopund sales, according to agents.
JBT Corp., the largest travel agency in Japan, and one of the largest in the World, founded in 1963, formerly owned by the Japanese government and headquartered in Shinagawa, Tokyo, expects some 2.4 million people to travel abroad for al least one night between July 15 and August 31, equating of 21% over the same period of last year.
A further detail provided concerns the verage traveller spend which is estimated at 289.000 yen, about US$1.961, 6% more than in the summer period of 2024.
Other signals come from HIS Group, famous travel agency founded as International Tours Co. Ltd. in 1980 and based in Minatku, Tokyo, meanwhile reports an 8.2% rise in bookings year –- on - year for overseas trips between 19th July and 31st August 2025, with an average cost increase per booking of 7%.
Among this year’s summer destinations like Europe and South Korea are the most popular for JBT Corp, customers, each accounting for 17% of bookings, followed by traditional destinations such as Taiwan and Southeast Asia at 14%.
In addition the Japanese travel company has also recorded a rise for Hawaii compared to the same period last year.
Similarly HIS said that Seoul, Taipei and Honolulu remain top choices for its clients during this summer and strong growth has also been in emerging destinations such as Cairo and top destinations like Barcelona and Shangai.
Link
https://www.ttgasia.com/2025/08/06/japan-sees-surge-in-summer-outbound-travel-as-demand-climbs/
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