Marcus Hotels & Resorts, a leading hotel investment, ownership, and management company headquartered in Milwaukee is developing a 175 - room property in Milwaukee, a city in the U.S. state of Wisconsin on Lake Michigan’s western shore, a centre that is a combination of culture, recreation, and landmarks, including the Milwaukee Art Museum, the Harley - Davidson Museum, and the Milwaukee Public Market, also known for its rich brewing history, extensive park system, the Milwaukee Riverwalk, and renowned festivals like Summerfest.
The Marc Hotel will be located in the Westown neighbourhood of downtown Milwaukee, a lively area bordered by the Milwaukee River to the east and I - 43 to the west, that includes attractions like the Milwaukee Riverwalk, the Fiserv Forum, home of the professional basketball team Milwaukee Bucks, Public Museum and the entertainment district of Old World Third Street.
The hotel is connected to the Baird Center, 1.9 kilometres from Milwaukee Art Museum and 5.7 kilometres from Miller Park providing a convenient option for convention attendees and travellers and is developed in the west wing of the Hilton Milwaukee, a decision that follows a strategic evaluation of Hilton Milwaukee’s renovation plans.
The property aims to support the city by maintaining the current hotel room supply, which is essential for attracting larger conventions to the Baird Center, an engine for economic growth in the city and the state, part of the greater complex of buildings which include the UW - Milwaukee Panther Arena and the Miller High Life Theatre.
The conversion of the Hilton west wing into the Marc Hotel avoids further investment in renovating the existing rooms and addresses concerns about potential taxpayer - subsidized guestrooms entering the market.
Limited modifications will be made to the hotel’s ground floor to create a main entrance for the Marc Hotel on North 6th Street, and the ancipated opening is set for January 2026.
The Marc Hotel’s name reflects the historical significance of the Hilton Milwaukee, originally opened in 1928 as the Schroeder Hotel, it was acquired by Marcus Corporation in 1972 and renamed Marc Plaza Hotel.
The current building adopted the Hilton Brand in 1995 becoming a hospitality symbol in the city, but the Marc Plaza name remains well - known and the hotel will continue this legacy.
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