Hilton Worldwide Holdings, Inc., American multinational hospitality company headquartered in Tysons, Virginia in partnership with Peachtree Group, an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures with a focus on real estate acquisition, development qand lending, headquartered in Atlanta, Georgia, has announced the official opening of a 98 - room Tru by Hilton hotel in Huntsville, the most populated city in the U.S. state of Alabama, and the county seat of Madison County located in the Appallachian region of northern Alabama, south of the state of Tennessee.
Huntsville is a city which reflects the heritage of Alabama’s first English - speaking city, the strife of the American Civil War and its strong connection to space and technology, earning it the nickname of “Rocket City” for its close history with U.S. space missions.
The city also has a vibrant arts scene, with locations like Lowe Mill Arts & Entertainment, numerous galleries and museums, is known for its abundant green spaces, including parks, gardens and trails, as well as a lively downtown area with restaurants, shopping, and historic districts like Twickenham.
The opening of Tru by Hilton Huntsville Research Area marks the sixth property Peachtree Group has completed and opened this year and Peachtree’s hospitality management division will manage the new hotel adding this unit to a range of branded hotels across various segments, with a portfolio of 113 hotels nationwide under 29 brands.
Tru by Hilton Huntsville Research Area is conveniently located off I - 565 in the Research Park at 7206 Cabela Drive within a 15 - minute walk of Cummings Research Park and Bridge Street Town Centre, 5 kilometres from University of Alabama, 10 km from Southern Adventures, a 15 - minute drive of US Space and Rocket Center and Von Braun Center and 13 kilometres from Huntsville Airport.
The location is adjacent to an office park that includes government contractors such as Lockheed Martin and Northrop Grumman, as well as the United States Army base, Redstone Arsenal, and within proximity to major entities such as Boeing, NASA, and the FBI’s Huntsville campus.
The hotel is constructed within a Qualified Opportunity Zone, an area designasted for economic development under the Tax Cuts and Jobs Act of 2017.
Peachtree’s involvement in Opportunity Zones is part of its strategy to invest in areas with strong economic growth potential. The company has been active in developing hotels in these zones, with 12 hotels opened, three under construction, and three more planned.
The hotel feature 98 comfortable rooms, a fitness centre, a business centre, vibrant social spaces, and electric vehicle charging station.
The property joins Tru by Hilton hotels, a midscale, value - focused brand launched in 2016 and targets younger, tech - savvy travellers. The brand features a modern “spirited” design with vibrant lobbies and functional, minimalist rooms, plus amenities like free hot breakfast and pet - friendly options and it aims to provide a simplified, modern, and affordable experience, often with digital - first features and a lively, social atmosphere.
Links
https://www.hilton.com/en/hotels/hsvparu-tru-huntsville-research-park-area/
https://www.hotelnewsresource.com/article138979.html
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