Haikou, a bustling port city and the capital of China’s island province Hainan, located on the island’s north coast facing the mainland across the Qiongzhou Strait, an active centre highlighted by beautiful beaches, plam trees, a warn climate, volcanic landscapes, world - class golf, and ancient history will host from 19th to 21st December CITM China International Travel Mart, the largest and most important trade fair for tourism and culture in Asia.
The trade fair takes place annually at alternating location across China, the name “CITM” stands for a unique exhibition format that connects international market players with the dynamic Chinese tourism industry.
CITM will be hosted at Hainan Convention & Exhibition Center, located at 258 Binhai Avenue in the Xiuying District, a modern venue on the west coast of Haikou City and organized by the the China National Tourism Administration in cooperation with leading tourism institutions.
This major event for promoting destinations, exploring the latest trends, and strengthening partnerships within the Chinese travel market is far more than a traditional tourism fair. CITM aims to promote cultural exchange, market liberalization, and innovation within the sector, and it serves as a vibrant showcase of the Asian travel market attracting thousands of industry professionals from around the globe each year.
In addition to extensive exhibition opportunities with dedicated zones for domestic and international tourism, CITM features target business matchmaking, industry forums, expert talks, and several product presentations, providing valuable insights into current market trends and the challenges facing the global tourism industry.
Its particular strength lies in the integration of cultural heritage, regional diversity, and technological innovation. Key topics include cultural and museum tourism, international travel destinations, health and wellness tourism, sports and camping travel, “smart tourism” powered by digital solutions, and several products linked to sustainable concepts.
Companies from the aviation, hotel, museum, tour operators and cultural sectors, as well as providers of digital travel solutions uses CITM as a strategic platform to showcase their innovations and services to a highly qualified professional audience.
Both international and domestic exhibitors, including tourism authorities, tour operators, travel agencies, cultural centres, airlines, hotel companies, museums, as well as providers of digital travel solutions uses CITM as a strategic platform to showcase their innovations and services to a highly qualified professional audience includes buyers and relevant decision - makers coming from China and abroad.
A highlight of the fair is a focus on new and innovative tourism products, highlighting emerging trends such as ecological, rural, red (revolutionary history) and seaside tours, along with popular types like cruise, golf, and convention and exhibition tourism. In addition forms like self - driving, independent, and online tours are also highlighted.
A strong emphasis of the event is placed on promoting regional tourism. Changing regional spotlights, such as the culturally rich Yunnan Province, transform CITM visit into a cultural experience.
The trade faur distinguishes itself not only through its broad thematic scope and in - depth content, but also through its close ties to the Chinese market and its strategic alignment with global developments in travel and cultural tourism.
Links
https://www.tradefairdates.com/CITM-China-International-Travel-Mart-M1947/Haikou.html
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