Choice Hotels International, Inc., American multinational company based in North Bethesda, Maryland, a major lodging franchisor, operating thousands of hotels globally, across upscale, midscale, extended - stay, and economy segments has announced a multi - unit agreement to expand its Ascend Collection in the North American market with plans to open six new properties in Québec, eastern province of Canada, the largest of Canada’s 10 provinces in area and is second only to Ontario in population, a francophone province highlighted by majestic mountain peaks covered with forest and ice fields to vast prairies, fertile valleys, cascading rivers and crystal lakes.
The new hotels are scheduled to open by early 2026, marking a significant step in Choice Hotels’ growth strategy following the consolidation of Choice Hotels Canada.
The new Canadian properties will be located in the Montréal and various areas in Québec, increasing the Ascend Collection’s presence in high demand destinations, a relevant expansion will add to the brand’s portfolio, which currently includes over 450 properties worldwide.
The multi - unit agreement is led by Bing Zhao, a Québec - based hotel developer and a Choice Hotels franchise since 2017. Zhao’s involvement underscores the company’s commitment to working with established developers to grow its portfolio in key markets.
he establishments will join the Ascend Collection, Choice Hotels’ “soft brand”, a global portfolio of unique, independent boutique, historic, and upscale hotels that keep their individual character maintaining their own unique names, designs, and local flavours, while leveraging Choice Hotels’s booking system and loyalty program (Choice Privileges) for global reach and support.
The six properties include:
• Hotel Brossard, Brossard: Located minutes from downtown Montréal, providing good value with essential services for travellers, this hotel will feature 139 comfortable and spacious rooms including suites with European chateau – inspired décor, and amenities like free hot breakfast, Wi – Fi, aznd large, secure parking.
• Hotel Cheribourg, Orford: With a easy access to Mont – Orford National Park, ideal destination for hiking and skiing, the hotel will feature123 rooms, dining at Les Sommets, indoor/outdoor pools, fitness centre, jacuzzis, extensive family amenities like a game room with bouncy castles, and a mini – cinema, plus pet – friendly options (with fees).
• Hotel Du Domaine, Thetford Mines: This hotel offering stunning views of the Appalachian Mountains, this upscale hotel on tree – lined grounds with a lake is 3 km from Québec Route 112, features over 100 rooms, including lakeside chalets and ready – to – camp pods, multiple restaurants, and lake access with a private beach. The property offers experience with all season – activities like kayaking, hiking, snowshoeing and an indoor/outdoor pool.
• Hotel Metropolitan Montréal, Montréal: This hotel located in a residential area along the Trans – Canada Highway, 4 km from Montréal Botanical Garden, 6 km from Olympic Stadium and 6 km from downtown Montréal. The property features 92 comfortable rooms, some of them comprise a kitchen and a dining area, and have self – catering options such as coffee and tea makers. The hotel also provides an on – site Cuban restaurant, a cocktail var and a 24 – hour gym.
• La Cache du Lac Champlain, Venise - en - Québec: This polished spa boutique hotel is located in a rural area off Highway 2 overlooking Lake Champlain is 25 km from Fort Lennox National Historic Site. The property features 56 comfortable and stylish rooms, a warm wood - panelled restaurant/bar, s spa offering hydrotherapy pool and massage services, as well as beauty treatments. Other amenities include a gym, event space and an 18 - hole golf course.
• Manor Des Sables, Orford: Set by a lake and surrounded by countryside, this stylish hotel is 5 km from Mount Orford ski resort, Cherry River Marsh and 6 km from downtown Magog. The property features 141 rooms, a bar, a pub and a bistro with heated terrace, indoor and outdoor pools a spa, a gym, and event/conference facilities.
The expansion is part of Choice Hotels’ broader strategy to enhance its presence in Canada, where the company has reported a 7% year - over - year increase in revenue per available room (RevPAR) in the third quarter of 2025. Choice Hotels has more than 2.800 rooms in the pipeline in Canada and plans to introduce new brands, including Cambria hotels, in the market next year.
Choice Hotels’ international expansion has alsop included recent developments in Africa, Australia, Brazil, China, and France, as the company continues to expand its global footprint.
Links
https://media.choicehotels.com/2026-01-06-Choice-Hotels-International-Accelerates-Growth-in-Canada-with-Six-New-Ascend-Collection-Properties-in-Quebec
https://www.hotelnewsresource.com/article139409.html
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