Ljubljana, Slovenia's capital and largest city, located along the Ljubljanica River, known for its refined Baroque and Plečnik - influenced architecture with a prominent medieval castle, green spaces, sustainable living, and a vibrant, walkable, and safe city centre, will host from 4th to 07th February 2026 Alpe - Adria Fair, a premier 4 - day event for tourism and travel.
With more than 350 exihibitors from 13 countries, the fair presents a range of tourism products, including destnations, equipment, and services, and in this edition the Alpe - Adria fair features Croatia as a partner country.
This prestigious tourism & travel exhibition is held annually at the Ljubljana Exhibition and Convention Center, located at Dunajska cesta 18 that is not only impressive due to its infrastructure but also its central location in the Alpe - Adria region. The venue is easily accessible and provides an excellent opportunity for visitors and exhibitors to establish business contact and stay informed about the latest trends and offerings in the tourism industry.
The event is organized by Gospodarsko raztavišče doo based in Ljubljana, and the fair owes its name to the geographical region, “Alpe - Adria”, a land lies within the Alps and the Adriatic Sea, renowned for its natural beauty, stunning landscapes and cultural diversity.
The fair attracts exhibitors from various sectors, including tour operators, hoteliers, and providers of leisure activities. It caters to both professionals in the tourism industry and private individuals interested in vacation and leisure planning.
Alpe - Adria Fair has become a significant hub for professionals and enthusiasts in the tourism industry, distinguished by its diverse range of themes and extensive offerings encompass all aspect of tourism. These include green and active tourism, including hiking, cycling, water - based activities, camping, caravanning, as well as medical tourism, cultural tourism, culinary travel, sustainable tourism and diverse destinations like Austria, Croatia, Italy and Hungary.
At the event particular attention is also paid to the digitalization with learning about new technologies like modern, virtual, and augmented reality experiences showcasing cultural and natural heritage.
More than just a platform for presenting products and services, the Alpe - Adria Fair also serves as a showcase for innovative ideas and trends in the tourism industry, offering a mix of professional networking for the tourism industry and inspiration for the general public , including the “Oddih” (Holiday) travel guide.
Alpe - Adria Fair is undoubtedly an ideal meeting point to establish solid partnerships, and stay updated with over 27 events including travelogues, seminars, round tables and presentations focused on innovation and specific trendy themes.
A notable feature of the evemt is the "Jakob Award", an international accolade dedicated to recognizing innovation, quality, and excellence in tourism. This award emphasizes the innovative spirit of the event, which is grounded in cultural and natural heritage.
The fair is parallel GASTexpo Fairs and Flavours (17th edition) hihghlights, offering local cuisine, cocktails, beer, and coffee, a unique occasion to combine this event with Alpe - Adria Fair, with the opportunity to know more about these sectors linked to F&B sector.
The 2025 edition od Alpe - Adria Fair attracted over 57.000 visitors, reinforcing its status as a regional hub for tourism and outdoor leisure, and this 2026 edition promises to continue a brilliant trajectory that consolidated this fair as a leading event in the travel & tourism industry.
Link
https://www.tradefairdates.com/Alpe-Adria-Fair-M6570/Ljubljana.html
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