LUMARA Resorts, a company founded in October 2025 and based in Holmes Beach, FL, a firm created by a team of experienced hoteliers with deep background in hospitality development, management, and operations, with a vision to give independent hotels a new life through thoughtful design, engaging guest experiences, and a strong sense of place has revealed the opening of an 18 - key boutique hotel in Siesta Key, a barrier island in the Gulf of Mexico, off the coast of Sarasota, Florida, U.S.
Siesta Key is famous for its powdery, cool quartz - crystal sand and clear Gulf waters, consistently ranked among the best beaches in the U.S. for relaxation, family fun (Siesta Beach) , and unique spots like Point of Rocks (Crescent Beach) and Turtle Beach, with a lively Siesta Key Village offering shops, dining and entertainment, plus a free trolley connecting it all to nearby Sarasota for more attractions.
The new Azul Siesta Key, formerly known as The Cottages at Siesta Key, has undergone a full renovation following hurricane damage, is now operational and accepting reservations. The hotel, has been rebranded and refurbished to offer a mix of studio and larger accommodations, ideal for couples, families, and groups.
The property is situated at 1105 Point of Rocks Road, one block from Siesta Key Beach, steps from Crescent beach and within walking distance of the South Village Siesta Key. This location provides guests with convenient access to local beaches, dining options, and shops.
Azul Siesta Key offers a refreshed boutique experience with studios/suites, including a newly renovated Superior One - Bedroom Suite which includes two king beds, a sleeper sofa, a mini fridge, a coffee station, Wi - Fi, a coffee station, Wi – Fi , HDTV, complimentary parking, and pool access.
Facilities at the property include an outdoor pool, outdoor guest areas, free WiFi, daily housekeeping, and pet – friendly options, a hotel offering quiet island vibes, perfect as a serene Florida getaway.
The opening of Azul Siesta Key adds to LUMARA Resorts’ portfolio of independent boutique hotels across the Southeast. The company focuses on revitalizing properties through thoughtful renovations and strategic rebranding efforts.
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