Madrid, Spain’s capital and largest city will host from 21st to 25th January 2026 FITUR, also known as the “International Tourism Fair”, one of the world’s leading tourism fair focusing on global tourism trends, sustainability and accessibility, offering professional days (Jan 21 - 23) for business meetings, trend analysis, new product launches, partnerships, and cutting - edge training and for the public (Jan 24 - 25) offering a unique opportunity to explore and discover global destinations, experiencing interactive exhibits and learn about tourism offerings as well as industry innovations.
FITUR takes place annually at the Feria de Madrid - IFEMA Exhibition Centre located at Avenida del Partenón, a venue situated near the Adolfo Suárez - Madrid - Barajas Airport and well - connected to public transport. This location offers great flexibility and capacity for the numerous exhibitors.
Since its inception in 1981, FITUR has evolved into a significant event in the tourism industry and is considered the most important fair on the Iberian Peninsula, serving as a unique platform for decision - makers in the tourism industry, such as tour operators, travel agencies and tourism associations to develop new strategies in consumer demand, offering a wide range of themes and products from traditional tourism to the latest technologies in the tourism sector.
FITUR is the benchmark event in the sector and the leading trade fair for inbound and outbound international markets, the ideal place for connecting tourism professionals, destinations, and innovators for networking, deal - making, and exploring future travel concepts like digitalization, Artificial Intelligence (AI) , and eco - friendly practices.
Through lectures, interactive experiences, seminars, and interactive experiences, FITUR provides participants with valuable insights and enables them to stay informed about current trends and development in the tourism industry.
In the national pavilions of FITUR, the unique features of various regions are showcased, with a special focus on the Latin American market. This makes the fair an important gateway for business rfelationships in this region.
FITUR Focus Areas (Knowledge Hub):
• FITURTechY.
• FITUR Know - How & Export.
• FITUR Sports.
• FITUR Screen.
• FITUR LGBT+.
• FITUR 4all (accessibility).
• FITUR Lingua.
• FITUR Talent.
• FITUR Woman.
• FITUR Cruises.
What to Expect:
• Global Representation: Halls dedicated to Americas, Europe, Middle East, Africa, Asia – Pacific, and Spain.
• Specialized Zones: Pavilions for technology, sports, cruises, screen tourism (film/TV), and more.
• Industry Insights: Conferences, seminars, workshops, and exhibitions on sustainable and accessible tourism, eco – friendly practices, responsible tourism, and focus on water management (FiturNext Challenge).
• Innovation & Tech as Highlights: Showcases Big Data, AI, smart destinations, and digital transformation in tourism.
• Networking Opportunities: A prime platform for meeting tourism boards, agencies, tech companies, hotels, and airlines.
Scale and Impact:
• Hundreds of exhibitors and thousands of professionals from over 150 countries.
• Significant economic impact on Madrid, driving business and innovation in the global tourism sector.
o For specific exhibitor information or to book meetings, you’ll need to check the official IFEMA Madrid FITUR website as the event approaches.
Beyond business, FITUR is also a stage for awards and recognitions, such as the “Best Stand Awards," which honour the most creative exhibition Stands. Each year, a partner country is highlighted, which gets a special opportunity to present its culture and tourist offerings.
Overall, FITUR is an indispensable event for professionals in the tourism industry, a strategic platform and a significant meeting point for exchanging ideas, networking, fostering business relationships, and developing strategies that advance the tourism business worldwide.
Links
https://www.ifema.es/en/fitur
https://www.tradefairdates.com/Fitur-M13176/Madrid.html
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