Six Senses Hotels, Resorts and Spa, a luxury brand founded in 1995 and owned by IHG Hotels & Resorts, British multinational hospitality company based in Windsor, Berkshire, England, UK, a brand known for its sustainable and wellness - focused hospitality unveiled the upcoming opening of a new property in the capital of the United Kingdom, London.
The Six Senses London’s opening will introduce new hospitality, wellness, comfort and community spaces in the British metropolis, with operations scheduled to begin on March 1, 2026 making the brand’s first location in the United Kingdom.
The hotel is located at 149 Queensway, within The Whiteley, a luxury residential and mixed - used development built within the restored Grade II - listed former Whiteleys department store, in Bayswater, a lively area in the city of Westminster, nestled between Kensington Gardens, Paddington and Notting Hill, west of Edgware Road.
Bayswater area features grand Victorian architecture, proximity to Hyde Park, diverse eateries on the bustling Queensway, historic sites like Porchester Spa, and excellent transport link, creating a cosmopolitan hub highlighted by attractive garden squares, and a blend of traditional charm and modern amenities. Its cultural mix attracts diverse residents, offering a blend of historic buildings, international food, captivating shops, and easy access to central London’s attractions.
The hotel’s development is part of the ongoing reactivation of the Whiteley London and the surrounding neighbourhoods of Bayswater and Queensway.
The property has been designed by AvroKO, a prolific interiors firm behind some of today’s chicest hospitality hubs based in New York City, with other offices in Bangkok, London, Miami, and San Francisco in collaboration with EPR Architects, a renowned London - based architectural practice first established in late 1945 by Cecil Elsom.
The property will feature 109 comfortable and stylish rooms and suites, 14 branded residences, and Six Senses Place London, the company’s first private member club.
Facilities will aslo include dining venues such as Whiteley’s Kitchen, Bar and Café, and spaces dedicated to wellbeing, sustainability, and community engagement.
Six Senses London reports creating over 300 roles for the opening. The hotel will be led by Nick Yarnell, General Manager, who also serves as Regional General Manager for Europe. The founding leadership team includes Taffryn Kinsey - Ellis as Director of Wellness, Charlotte Pulver as Head Alchemist, Nico Eden as Director of Six Senses Place, Alisa Kerr as Director of Programming, Eliano Crespi as Executive Chef, Jelena Belgrave as Fermentation Expert, and Patrick Jones as Director of Sustainability.
Wellness programming will be overseen by Kinsey - Ellis and Pulver, who will manage spa, recovery, and longevity services. Eden and Kerr will be responsible for programming and community initiatives, including talks, workshops, and gartherings. Crespi and Belgrave will lead food and fermentation programs, working with local farms and incorporating ancestral cooking techniques and fermentation processes into the hotel’s dining offerings.
Sustainability efforts will be managed by Jones, who will oversee the integration of circular practices into hotel operations and manage community - impact initiatives through the hotel’s Sustainability Fund, in partnership with local organizations.
The hotel joins Six Senses, a leading hospitality brand known for its sustainable, wellness - focused hotels, resorts, and spas, acquired by IHG Hotels & Resorts in 2019., emphasizing deep connection with nature, local culture, and personalized well - being through unique designs, local experiences, and integrated wellness programs.
The brand offers sublime guest experiences, from island escapes to desert hideaways and urban retreats, focusing on holistic health, environmental responsibility, and creating a “story doer” approach rather than just “storytelling”, making each property distinct yet upholding high standards.
Links
https://www.sixsenses.com/en/hotels-resorts/europe/united-kingdom/london/
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