Berlin, Germany’s capital and largest city will host from 03 to 05 March 2026 the International Tourism Trade Fair (ITB), recognized as one of the world’s leading trade fairs for the travel, tourism, and hospitality industries, celebrating this year its 60th anniversary, an event featuring over 10.000 exhibitors from 170+ countries.
Established in 1966 the fair showcases global destinations, specialized sectors like adventure/luxury tourism, a major AI - focused convention, and the ITB Talent Hub, highlighting sustainability, technology, and industry trends.
The event will take place at the Messe Berlin GmbH exhibition grounds located at Messedamm 22, equipped with state - of - the - art infrastructure and technology, meet the diverse requirements of exhibitors and visitors. Its central location in Berlin makes the ITB Berlin easily accessible and provides an attractive setting for the global meeting of the travel and tourism industry.
Organized by The Messe Berlin GmbH, ITB has established itself as an indispensable B2B platform that bring industry participants together for initiating business, networking, and discussing the latest trends and developments.
The fair encompasses the entire spectrum of travel, from countries and destinations to tour operators, booking systems, transport services, hotels, and other service providers aiming to enhance their customers’ vacation experiences.
The ITB Berlin offers insights to the diverse facets of the global travel and tourism sector and provides unique opportunities to discover the latest products, services, and innovative concepts and trends.
A highlight of the fair is a special focus on Business Travel sector, which along with Leisure Travel, represents an important and profitable segment. The globalization of the economy has increased the significance of the fair and the ITB Berlin serves as a strategic platform to explore new trends, concepts, and opportunities for cooperation in this sector.
The fair is of great importance not only to trade visitors but also the general public, offering the opportunity to gain firsthand information about destinations and gather inspiration for future travels.
Key features of ITB Berlin 2026 include:
• Diverse Segment Focus: Beyond regional destination halls, the show features specialized areas for Adventure & Responsible Tourism , Business Travel, LGTBQ+Tourism, Luxury Travel, and Medical Tourism.
• ITB Berlin Convention: Known as the industry’s largest think tank, this features over 400 speakers, covering 17 themed tracks including AI, sustainability, and digital transformation.
• ITB Travel Technology (eTravel): Covering five halls, this area focuses on AI. Travel apps, robotics, and payment solutions.
• Networking and Events: Key features include the ITB Speed Networking the Talent Hub for recruiting, and the ITB Diversity Gala.
• Global Representations: The 2026 edition highlights international diversity, with specialized representation from regions like the Caaribbean, Latin America, and new “ITB Global Stand”.
• 60th Anniversary Theme: “Discover the stories behind 60 years of legacy” will be a central theme for the 2026 event.
In summary, the ITB Berlin is a key event for stakeholders in the global travel and tourism industry. It serves not only as a business platform but also as a forum for the exchange of ideas and innovations that shape the future of travel.
Links
https://www.itb.com/en
https://www.tradefairdates.com/ITB-M4471/Berlin.html
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