Hilton Worldwide Holdings, Inc., American multinational hospitality company based in Tysons, Virginia, has announced the future opening of a new Conrad Resort in Lagos, a town in southern Portugal’s Algarve region, known for its walled old town, cliffs and pristine Atlantic beaches.
The property, a new luxury beachfront resort will open its doors above Meia Praia, a premier 4 - 5 km long, expansive and sandy beach, one of the longest in the region, stretching from the Lagos marina to the Odiáxere River, known for its calm waters, and relaxed, less crowded atmosphere. It offers a wide, open shoreline ideal for long walks, sunbathing, and popular water sports, with numerous beach bars, restaurants, and amenities available.
The Conrad Meia Praia Algarve, scheduled to open in spring 2027 is the result of a franchise agreement by Hilton with a project being developed by a joint venture between PGIM, te global asset management business of Prudential Financial, Inc., based in London, England, UK, Sonae Sierra, an international retail real estate company headquartered in Lisbon with a significant office in Maia, Porto, and Iberian Hospitality Solutions (IHSP), Lisbon - based investment asset firm specializing in the acquisition and development of hospitality projects, marking the second collaboration between Hilton and the joint venture.
The joint venture between Sonae Sierra and Iberian Hospitality Solutions aims to acquire, develop and manage hospitality assets, with a target gross asset of approximately €200 million. Its first acquisition was completed in April 2024 with the opening of Cénica Porto Hotel, Curio Collection by Hilton, located in Porto.
The developer for the project is Wonder Hotel Ventures S.A., a Portugal - based private company founded in 2024, specializing in the acquisition, development, and management of luxury hospitality assets and the property will operated under the Conrad Hotels & Resort brand.
The resort will feature 116 rooms and suites, all with ocean views, including seven suites with private plunge pools, and the property will also include 21 Conrad - branded residences.
The establishment will include various amenities such as two restaurants, a lobby bar, a pool bar, a contemporary beach club, indoor and outdoor pools, a Conrad spa, a fitness centre, and event space.
The property will join Conrad Hotels & Resorts, a brand features contemporary design, impactful experiences, and curated art, appealing to the modern, globally connected traveller.
Hilton’s portfolio in Portugal currently includes 30 operating hotels and 16 in the pipeline. The new resort will join other upcoming Hilton luxury hotel openings in Europe, including Waldorf Astoria Admiralty Arch and Sandblu Santorini, LXR Hotels & Resorts.
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