Fez or Fes, a city in northern inland Morocco and the capital of the Fez - Meknes administrative region, a UNESCO – listed 9th - century centre renowned as the nation’s cultural and spiritual hub, featuring the world’s largest car - free urban space, the sprawling Fez el Bali medina, highlighted by ancient tanneries, Merenid - era madrasas, historic riads and traditional, rich Moroccan cuisine has launched a new weekly cultural programme to drive tourism with the aim to position itself as a leading destination in the regional and international landscape.
The initiative started on 26 March 2026 at Bab Boujloud Place, iconic, impressive square and 12th –-century Gate, restored in 1912, adorned with blue and green ceramic tiling, one of the medina’s busiest thoroughfares and a great starting point for explorations inside the city, with performances running every Friday through Sunday from 5 p.m.
The programme is designed to animate one of the city’s most visited historic squares and sustain consistent foot traffic among both locals and international visitors.
Led by the Commune of Fez in partnership with the Fes - Sais Association, a prominent cultural organization dedicated to promoting the city’s heritage, and under the supervision of the Wilaya of the Fes – Meknes region, the initiative will feature storytelling sessions, theatrical performances, musical shows, and street parades.
The launch of the programme coincides with a broader uplift for Fez as a tourism destination. Discover Airlines has recently added the Moroccan city to its route network, opening direct connections from European hubs and reducing travel time for international visitors.
In addition Fez gained global recognition after being awarded a $1 million Bloomberg Philanthropies Mayors Challenge prize, supporting an urban innovation project aimed at improving mobility and access within the medina while safeguarding and preserving its fragile heritage.
Together, improved air connectivity, international recognition, and a regular cultural calendar are expected to drive tourism and strengthen Fez’s position as a prominent destination on the cultural tourism map in 2026.
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