Meliá Hotels International, a Spanish hotel chain founded in 1956 and based in Palma de Mallorca has announced plans to open five new hotels in Tunisia, aiming to complete the expansion by 2030 targeting 3.000 rooms, focusing on elevating luxury and leisure stndards in the North African country, a destiantion that currently receives more than 11 million visitors annually, and the company aims to contribute to consolidate to the tourism sector’s ongoing growth and diversification.
This expansion, part of Meliá Hotels International’ broader growth strategy in the Mediterranean region is the result of a partnership with Management Hospitality Group (MHG), a specialized developer and operator of hotel assets in Mediterranean destinations, focusing on North Africa, and based in Sofia, Bulgaria, a platform part of a joint venture between AllianceOne Group and Voyages 2000.
The opening operations will start with a 307 - room resort in Mahdia (2026) , followed by properties in Djerba, Monastir, Tabarka, and Tunis (2027 - 2029) under the Sol, Meliá, and Grand Meliá brands.
This partnership combines Meliá Hotels International’s global expertise with Management Hospitality Group (MHG) operational network and knowledge of the Tunisian market.
The alliance is structured to reposition existing hotel assets in Tunisia through strategic investments, bringing them up to the international standards of Meliá Hotels International and the brands. The goal is to optimize profitability and enhance appeal to international source markets, particularly in Europe.
Link
No comments:
Post a Comment
Thanks a lot to read and note.