Hilton Worldwide Holdings, Inc., American multinational hospitality company based in Tysons, Virginia, has signed a franchise agreement with MS&C Co., Ltd, a prominent South Korean manufacturing company headquartered in Yangsan - si, holding a relevant presence in the hospitality and real estate sector to open a 111 - room Hilton Garden Inn hotel in Gijang, a gun, or district located between Haeundae - gu and Ulsan in northern Busan, South Korea’ second - largest city and its premier maritime hub, located on the southwestern coast, famous for its dramatic coastal mountains, sandy beaches, bustling seafood markets and cultural landmarks.
The agreement reflects growing demand in Gijang Busan, which is positioned as an emerging hub for tourism, wellness, and medical travel with Busan targeting 100.000 foreign medical visitors by 2030.
The Hilton Garden Inn Busan Gijang scheduled to open in 2028 will be located in the peaceful Giajang - gun district, highlighted by colourful buildings and gilded Buddha statues backed by forested hills, near the 14th – century Haedong Yonggungsa temple complex overlooking the sea, Lotte World Adventure Busan, Shinsegae Busan Premium Outlets, and several golf courses.
The planned property part of a mixed - use development project will feature 111 rooms and amenities including an all - day dining restaurant, a café and lounge, a fitness centre, swimming pool, and sauna facilities.
The hotel will join Hilton Garden Inn, an award - winning, upscale - midscale hotel brand by Hilton tailored for both business and leisure travellers. With over 1.120 properties globally, the brand sits in Hilton’s focused - service category, balancing affordable luxury with reliable amenities and services.
The brand targets frequent professionals and travellers who want modern, functional rooms and convenient social spaces without the price tag of fully luxury brands.
Hilton Garden Inn Busan Gijang will join Hilton’s existing portfolio of trading and pipeline hotels in South Korea and is expected to serve guests visiting for business, leisure and medical travel.
Link
https://stories.hilton.com/releases/hilton-signs-hilton-garden-inn-in-busan-south-korea
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