Liora Estate, formerly known as 27 North and previously Hotel Les Mars has reopened its doors as a 16 - room boutique hotel in Healdsburg, a charming Sonoma County town in the North Bay of California, U.S., situated along the Russian River, 90 minutes north of San Francisco.
Healdsburg famous for its lively 19th - century Plaza, top - tier farm to table dining, and upscale boutique shopping lies at the convergence of three major wine - producing regions: the Alexander Valley, Dry Creek Valley, and Russian River Valley, lands produce fine Zinfandel, Pinot Noir/ Chardonnay, and Cabernet Sauvignon, providing immediate access to diverse, world - class wine tasting.
The property is located at 27 North Street near the plaza and just a 5 - minute drive from Russian River, and following the rebranding of the former 27 North is now a boutique hote part of Foley Entertainment Group (FEG), a company operates entertainment, hospitality and sports assets, with strong operational roots in California and Nevada.
The new reimagined luxury boutique hotel serves as a European - inspired retreat and intimate hospitality property rather than a traditional corporate headquarters and focuses on intimate, high - end guest experiences.
Liora Estate features 16 comfortable, stylish rooms feature fireplaces, wrought - iron balconies and deep - soaking tubs. Each room includes a vinyl record player and access to a crated music library.
Evening turndown service provides seasonal fireplace preparation, a record-listening prompt card, and locally sourced truffles. Optional enhancements include in-room massage, wellness partnerships, bath rituals, fireside nightcaps, and curated picnics. Additional options such as florals, champagne, and wine pairings are also available.
The hotel offers Maréla, a new coastal European wine bistro offering a Mediterranean – inspired menu. Shareable dishes include house - made focaccia, lobster salads with seaweed crostini, and a selection of oysters under the Liora’s Voyage label. Main courses include King Crab Cavatelli, Sole Meunière, and Côte de Boeuf. In addition the bistro serves cocktails and offers additional menu items upon request.
Liora Estate has introduced daily guest rituals. Guests receive a Welcome Aperitif upon arrival and a “Parting Light” candle as a keepsake at departure.
Mornings feature an in - lobby Sonoma Coffee Ritual with locally sourced ingredients. Each afternoon, a Daily Sonoma Wine Hour is held afrom 4:30 to 5:30 p.m. in the library lounge, featuring local wine selections and music, and the lounge also offers cocktails. Evenings include an Atmosphere Ritual at Sundown, with changes to lighting, candle arrangements, and music.
Liora Estate remains a member of Preferred Hotels & Resorts, the world’s largest independent hotel brand, founded in 1968 with its corporate headquarters in Newport Beach, California., boasting a diverse collection of engaging and chic hotels located in famed cities and resort destinations around the globe.
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