Shanghai, sprawling city on China’s central coast, a vibrant metropolis highlighted by a mix of historic architecture and futuristic skyscrapers, a major hub for business, culture, finance and technology, as well as a world - class shopping destination, often called the “Magic City” or “Paris of the East” for its dynamic international feel of old and new, will host from 26th to 28th May 2026 , ITB China, a leading trade fair in the travel, tourism, and hospitality industry.
The fair is held at the Shanghai World Exhibition & Convention Center located at 1099 Guozhan Road, a venue equipped with state - of - the art infrastructure and technology, meeting the diverse requirements of exhibitors and visitors. Its central location in Shanghai makes ITB China highly accessible internationally and provides an attractive backdrop for the global gathering of the travel and tourism industry.
Organized by MB Exhibition Shanghai Co, since its launch in 2017 the fair has established itself as an indispensable B2B platform attracting exhibitors and professionals from around the world who come to network, explore business opportunities and exchange the latest trends and developments in the industry.
This three - day event connects over 900 global travel suppliers from 85 countries with thousands of top - tier Chinese and International buyers, offering deep insights into the various aspects of the global travel and tourism sector, enabling participants to discover the latest products, services, and innovative concepts and trends.
The fair showcases a wide range of the travel sector, from countries and destinations to tour operators, booking systems, and transportation, extending to hotels and other service providers aiming to enhance their customers’ travel experiences.
A significant focus is on Business Travel, which along with Leisure Travel, forms a central and profitable segment. With the globalization of the economy, business travel has increasing importance and IBT China serves as a strategic platform for exploring new trends, concepts, and collaborative opportunities in this area.
A state - of – the - art matchmaking system pre - schedules over 46.000 targeted business appointments between international suppliers and thousands of hand - selected hosted buyers.
The parallel ITB China Conference program features over 70 sessions across seven core tracks: China Outbound Travel, China Inbound Travel, Luxury Travel, Themed & Customized Travel, Hotel Accommodation, MICE Travel, and Travel Innovation.
The exhibition floor is categorized by major travel sectors, including National Tourism Boards (DMOs), airlines, cruise lines, luxury travel brands, MICE segment organizers, and urban mobility providers.
A rich lineup of networking formats, such as the Opening Dinner, Aftershow Sundower, themed cocktail events, and exclusive tech gatherings like the Travel Innovators’ Gathering provide continuous relationship - building opportunities.
In essence, IBT China is of great importance both for trade visitors and the general public, providing a unique opportunity to learn directly about travel destinations and gather inspiration for future trips.
Links
https://platform.itb-china.com/#/home
https://www.tradefairdates.com/ITB-China-M13546/Shanghai.html
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Thanks a lot to read and note.