Major international chains managing Cuban properties, such as Spanish companies Iberostar Cuba Hotels & Resorts and Meliá International, have indeed sought to navigate a severe tourism crisis and historically low occupancy rates by heavily adjusting their marketing strategies.
In an effort to face this situation, these brands and other hotels are implementing steep promotional discounts, and huge deals to facilitate domestic bookings, encouraging locals to book and spend an enjoyable and affordable stay across the country.
As a measure in the face of the tourism crisis that Cuba is experiencing, a Spanish hotel company has sought to save the summer by lowering its rates so that Cubans can access and pay in cash.
This new strategy will allow the island's citizens to make the reservation and pay in cash at the accommodation. According to CubaSí, an official Cuban digital portal designed to provide comprehensive updated and insights on the island nation, locals will have options and access to unmissable offers with cash payment, with the Classic Card or with international cards that do not have funds in North American banks
According to the source the hotel chain is promoting offers for Cuban travellers on social networks. Likewise, other hotels in Cuba have also opted for this alternative in the face of the national tourism crisis with discounts and "special offers" at prices established in dollars, according to Cuba Debate, an official Cuban digital news and opinion portal, serving as a primary platform for state - aligned political analysis, economic updated, and foreign affairs coverage.
Link
No comments:
Post a Comment
Thanks a lot to read and note.