Hard Rock International, a company with its corporate headquarters in Davie, Florida, U.S., one of the most globally recognized groups in the world boasting in its large portfolio Venues, Cafes, Casinos and Hotels in over 70 countries in partnership with Mundo Planalto, a company based in Goiânia, Brazil, which operates in the areas of urban planning, timeshare, real estate development, and parks have commenced construction of a new Hard Rock hotel in Gramado, an attractive mountain resort town in Brazil’s southernmost state, Rio Grande do Sul.
Gramado is a picturesque alpine destination in Brazil Serra Gaúcha, a cultural region comprising the mountainous area in the northeastern portion of Rio Grande do Sul state, renowned for its Bavarian and Swiss - style architecture., manicured gardens, pristine streets reminiscent of a storybook village, chocolate shops, colder climate, year year - round tourism,also recognized for its cultural and seasonal festivals and events like the famous Natal Luz (Christmas of Lights), featuring parades and musical performances.
The groundbreaking ceremony to mark the start of construction of Hard Rock Gramado took place at the future project site in Gramado, and was attended by company executives, local authorities, partners, and community members, with a reception followed at Hard Rock Café Gramado.
The project designed to reflect Gramado’s architectural style and mountain setting, with an expected opening in late 2028, the resort will offer accommodations, leisure, wellness, dining, and entertainment options.
The development will feature 858 guestrooms, restaurants, a coffee shop, a lobby bar, additional bar concepts, a spa, retail space, leisure areas, amenities, technology, and meeting facilities, including three ballrooms.
Mundo Planalto is responsible for the development and construction of the project, as well as the commercialization and management of a fractional ownership model. Under this model, buyers can acquire fractional ownerships interests that grant access to accommodations and shared - use vacation experiences.
Hard Rock International is expected to operate the hotel after construction is completed and the property will generate a relevant economic impact in the region through job creation and tourism enhancement.
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