Paraguay | Actively Working to Promote Crafts as a Tourist Attraction

Paraguay is actively working to promote crafts as a tourist attraction. The Paraguayan National Tourism Secretariat (Senatur) and the Paraguayan Institute of Handicraft (IPA) are integrating artisanal traditions with national tourism reinforcing joint work to promote this initiative making crafts a driver to highlight the rich cultural heritage of the country.

This initiative led by the Minister of Tourism, Jacinto Santa María, and representatives of the IPA, headed by its president Andrea Vázquez, was launched in a meeting where they analyzed the advances in the artisanal circuits that seek to strengthen the production, marketing and economic development of artisans as a relevant resource for tourism and the national economy. 

This collaboration aims to empower local artisans, including indigenous communities by boosting commercial skills and promoting regional heritage like Ao Po’i textiles, a delicate handmade 100% cotton textile distinguished by its intricate hand - embroidery, Ñanduti lace, a traditional needle lace whose Guarani name translates to “spider web.”, featuring intricate, radiating geometric spokes and vibrant motifs, and cedar wood carvings to visitors.

Both institutions highlighted the importance of integrating artisans and their creations into the Paraguayan tourist landscape, in order to increase the visibility of their products to the preservation of national traditions. Thr two entities also evaluated the diversification of the artisanal circuits to benefit more communities, promote cultural exchange and foster sustainable development throughout the country.

This partnership connects traditional crafts to major routes like the “Golden Circuit” making cultural appreciation a cornerstone of the country’s broader tourism growth. In addition the IPA is advancing copyright protection and commercial skill - building to ensure these creations thrive in the market.

Link

https://senatur.gov.py/noticias/buscan-promocionar-la-artesania-como-atractivo-turistico/