Germany | Launch of Emma, AI Influencer to Promote the Country as a Global Destination

 

Germany, a country that has always been at the forefront of the use of technology as a basis for progress through ONAT, the German National Tourism Office has launched its first influencer project named Emma based on AI, artificial intelligence, incorporating this technology which allows machines and computers to simulate human intelligence and problem-solving capabilities operating in the international promotion of the country as a global destination.

Emma as an AI-generated influencer introduces itself as an innovative interactive brand ambassador created with the aim of inspiring potential travellers 24 hours a day in the digital space, encouraging them to live authentic experiences in Germany discovering the country in depth.

The long-term vision of introducing Emma as a protagonist of tourism promotion of Germany as a global destination is to make her a central element of the digital communication strategy of the National Tourist Office.

The AI influencer project was developed in collaboration with the Startup Creator Agency, a company based in Munich that support enterprises and enterpreneurs in developing the initial idea towards the implementation of their tech concept in form of app and web development.

Emma's profile is a thirty-year-old lady from Berlin boasting a modern and open mindset and a great love for technology and a remarkable passion for travel, components that feed her desire to discover and make people discover Germany as an influencer at 360 degrees.

Through her Instagram account @EmmatravelsGermany Emma inspires her followers to explore the country by accompanying them on their travels and sharing her experiences in an informative and also entertaining way.

In the long term, this influencer created by AI will not only provide information but will turn into a personalized travel companion or in a sort of Travel Destination Manager by developing tailor-made itineraries and tours specifically created for the specific interests of users.

On a technological level, Emma can be considered a sort of "digital human being" completely generated by artificial intelligence thanks to advanced deep learning algorithms and large language models, interacting in chat format with various followers in more than 20 languages.

By the end of 2024 Emma will be able to access not only information from Germany.travel but also real-time data from ONAT's Knowledge Graph.

The President of the board of Directors of ONAT Petra Hedorfer explained that the launch of Emma as an AI influencer is undoubtedly a step forward in the organization's digital strategy.

The implemented artificial intelligence applications complement the digital brand communication and Emma can actively act as a bridge between potential travellers and real experiences in Germany right from the inspiration phase of the Customer Journey.

Emma will play a role as an operator in parallel with the Organization's collaborations with traditional influencers who have generated 148 million impressions on social networks in the last year.

ONAT's AI strategy is essentially based on leveraging technological innovations not by replacing personal experiences in Germany but by improving the potential customer's experience with a service-oriented approach.

Link - https://www.expreso.info/noticias/bazar/103113_emma_una_influencer_creada_por_ia_para_promocionar_alemania

Costa Rica | Qualification of the Biological Reserve for Tourism and Research

 

Costa Rica, a rainforested, rugged Central American country with coastlines on the Pacific Ocean and the Caribbean well known for its biodiversity, stunning beaches, lagoons, volcanoes, rivers, waterfall, wildlife sanctuaries, a more than ideal destination for visitors in search of variety is making use of the great natural wealth in its territory for recreational and scientific purposes by further growing with the Hitoy Ceres Biological Reserve which represents in all its essence an invitation for tourism and research.

This Biological Reserve located to the southwest of the splendid valley Valle de la Estrella, approximately 60 kilometres from Puerto Limón on the Caribbean side of the country between the basins of the rivers La Estrella and Sixaola on the edge of the Cordillera de Talamanca characterised by evergreen forests, varying altitudes were flows rushing rivers, established in 1971 and it is one of the 169 protected wild areas of Costa Rica representing the product of the work between various actors.

According to local sources, most of the reserve's vegetation cover is made up of tropical forests, 99% of which are managed by the state.

The work of Minae, the Ministry of Environment and Energy of Costa Rica, in favor of tourism and research in this protected area responds to the effort of its staff together with that of the Institute of Aqueducts and Sewerage, gastronomic services and the community whose residents have authorized the passage of the aqueduct through their properties.

This decision was also influenced by the improvement of working conditions such as the drinking water service for the staff of the Hitoy Cerere Reserve which is also one of the 14 under the Regional Administration of the La Amistad Caribe Area, and of SINAC, the National System of Conservation Areas, the administrator for the nation's national parks, conservation areas and other protected natural territories.

According to the Ministry of Environment and Energy, this sort of paradise on earth contributes to improving the experience of visiting institutions, scholars, students and tourists.

link - https://infoturlatam.com/costa-rica-habilita-reserva-biologica-para-el-turismo/

Argentina | National Trail Network Development for a Boost to Hiking and Trekking

 

Argentina, second – largest country in South America after Brazil and the fourth - largest in the Americas in a virtual meeting organized by the Undersecretary of Tourism of the Nation that brought together representatives of 14 provinces of the Republic gave a new boost to hiking and trekking activities as part of its strategy to consolidate nature tourism in the country with a firm action aimed to develop the national trail network.

This first federal meeting marks the beginning of an ambitious project of the South American country with the aim of making the tourist offer visible by creating a network of trails that follows common criteria and is approved with international standards.

This national trail network will offer short, medium and long-distance routes,contributing to the development of sustainable and accessible tourism throughout the country.

During the meeting, the participants shared current data regarding nature tourism and examined and reanalyzed previous actions for the development of the trails.

Conceptual and practical aspects such as guidelines for signage and effective road construction were also presented.

The provincial leaders of La Rioja, Misiones, Neuquén, Tierra del Fuego and Tucumán shared their local experiences, detailing the progress in the creation and maintenance of the trails and also shared regulations and initiatives between the different jurisdictions promoting interprovincial articulation.

The Undersecretary of Tourism has made available to the provinces the technical material and will provide continuous assistance to advance the consolidation of this project which has as its primary objective to position Argentina as a key destination for hiking, trekking, adventure and nature tourism globally.

This meeting between governmental bodies and the Argentinian provinces undoubtedly marks a fundamental step for the development of a trail network that will benefit not only tourists but also local communities elevating in addition environmental protection as a priority.

link - https://infoturlatam.com/argentina-impulsa-red-nacional-de-senderos/