The well-known Hotel group Jumeirah Hotels & Resorts, launched in 1997 and since 2004 an integral part of Dubai Holding has renamed some of the hotels in its group and furthermore redesigned its logo and the official designation which will be Jumeirah.
The group's COO said that the strategic move of this rebranding is an intense acceleration linked to refining the group's visual identity, improving the guest experience, as well as having room for expansion both regionally and internationally.
The group was then renamed the Burj Al Arab Jumeirah and the Hotel Jumeirah Mina Al Salam were renamed among others.
In conjunction with these events there is a remodellation of the philosophy of the group with focus intensely on boutique-style hotels by fixing the capacity at 150 rooms with special attention on the development of suites, residences, villas replacing the standard rooms with a more elite product
Jumeirah announced the addition of new properties to its portfolio which will be integrated into the group as the Jumeirah Marsa Al Arab in Dubai.
The Hotel will open its doors at the end of 2024 inspired by a super yacht. It will have 386 rooms, suites, penthouses all with panoramic terrace with views that will allow guests to enjoy magnificent views of the new marina. In addition the hotel will also be equipped with 10 restaurants, services regarding wellness, private areas, swimming pool and private beach.
Jumeirah with its new refreshment is launching itself into the future with strength and optimism to conquer new targets and successful goals.
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