Deutsche Hospitality, well-known umbrella brand of the German Hotel chain Steigenberger Hotels AG with headquarter in Frankfurt changes its denomination to H World International.
This change is due to the decision of the parent company, the Chinese group H World International, with the aims and objectives of obtaining an acceleration that can lead to a phase of foreign expansion.
The CEO of H World International informed that a key chapter of intense growth is opening in addition to the extensive presence in China and that the news concerns all the brands in the portfolio that include IntercityHotel, Steigenberger and the new Ji Hotel.
Some operations have already been announced as in Egypt, where the Byoum Lakeside Resort will open in the North African country and added to the existing one.
Also in Asia and specifically in Thailand there' something new with the acquisition of the Hotel Montien Surawong Bangkok, which from July will become the first Steigenberger in the country.
In addition there are also operations in Europe with the first openings that will concern the accessible hospitality brand of of Scandinavian origin Zleep Hotel with the inauguration between 2025 and 2026 of a hotel in the capital of Switzerland, Bern and another one in Goppingen, German city in the Stuttgart Region of Baden Württemberg.
https://www.ttgitalia.com/hotel/deutsche-hospitality-diventa-h-world-international-KF20078604
No comments:
Post a Comment
Thanks a lot to read and note.