Bespoke Hotels, considered Britain's largest independent hotel group, has announced its transformative rebranding that reflects its focus and dedication to exceeding guest expectations by offering unique experiences within its ever-growing portfolio of hotels which currently has over 70 units located in the British Isles.
Bespoke Hotels has announced a complete rebranding that introduces an updated website, new brochures and above all a more prominent identity, an evolution that reinforces Bespoke Hotels' commitment to added value for guests, partners, stakeholders consolidating its position as a leader in the hospitality industry.
The updated branding highlights Bespoke Hotels' strategic focus on expansion, a primary goal that allows the group to cater to a wider range of travelers and destinations.
Despite the evolution of the brand's core values of excellent service, hospitality talent and the recognition that guests want to be treated as individuals are all concepts that remain central pillars of the hotel group's philosophy.
The multifaceted approach includes significant investment in a website that has recently changed its face, geared towards increasing its direct booking channel as well as the distribution of a leisure break brochure across all hotels to promote cross-selling within the Bespoke Hotels portfolio.
A further action is related to the assignment of a plaque for each hotel that will identify it as an integral part of the Bespoke Hotels family, further consolidating the brand.
Regarding the rebranding theme, the CEO of Bespoke Hotels stated that it is not just a visual update but the complete strategy is designed and developed to create value for its stakeholders looking to the future and constantly striving to keep up with the times, innovating and providing value to our owners by meeting the ever-changing needs of our guests.
Bespoke Hotels CEO then thanked all those who continue to support the group during this important new step with a 2024 that is proving to be very positive for the strengthening of the portfolio and a series of development projects.
The last declaration was mentioning that the current year was particularly noteworthy for Bespoke Hotels, marked by the strengthening of its existing portfolio through a series of development projects that includes the opening of two new locations in Gotham, along with new openings and renovations of hotels across the collection.
Link : https://www.hospitalitynet.org/news/4122634.html
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