Hilton Worldwide Holdings Inc,well-known American multinational hospitality company that manages and franchises a vast number of hotels, resorts and timeshare properties is expanding its portfolio of luxury hotels with the addition of nearly 400 boutique properties of SLH, Small Luxury Hotels of the World.
This expansion strategy is already in place with hundreds of SLH Group properties available across all Hilton Group direct booking channels, including the Hilton Honors app and Hilton.com.
This exclusive partnership allows Hilton Honors members to earn and redeem points for SHL stays as well as receive exclusive benefits.
Some notable additions of Small Luxury Hotels of the World into Hilton Portfolio are Bahia dell' Hermitage, St Mary's – Antigua and Barbuda, Gangtey Lodge, Phobjikha Valley – Bhutan, Lanson Place Causeway Bay – Hong Kong, Hong Kong SAR, China. Nimb Hotel, Copenhagen – Denmark, Grove of Narberth, Wales – Great Britain, Nobu Hotel Marbella – Spain and Rusty Parrot Lodge & Spa, Jackson. Wyoming – USA.
Significantly, all participating SHL properties will become part of the Hiltom Group's portfolio of luxury brands, which includes Conrad Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton and Waldorf Astoria Hotels & Resorts.
The President of global brands and commercial services of the Hilton group declared that the integration of SHL allows to expand the Hilton stay experience and travel aspirations for all guests with special opportunities for Loyal Hilton Honors members, adding that the hundreds of independent properties are complementary to the prestigious luxury portfolio and significantly support the group's continued efforts to expand and create varied, diversified and localized travel experiences for the guests.
The President of SLH commented that thanks to this important collaboration, Hilton guests and Hilton Honors members will be more than welcome in the member hotels of Small Luxury Hotels of the World, allowing them to experience and live SHL's distinctive approach in the hospitality industry.
This partnership also allows the expansion of the various boutique hotels to Hilton's loyal, demanding clientele, transforming the global landscape of independently owned hotels in an extraordinary way.
This exclusive collaboration between Hilton and SLH closely follows a similar agreement between the large U.S. group and AutoCamp that expands Hilton's offering into glamping and outdoor lodging.
Link : https://boutiquehotelnews.com/news/industry/hilton-adds-slh-properties/
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