Hyatt Group has acquired the lifestyle me and all hotels brand from the family-owned German hotel group Lindner Hotels AG, headquartered in Düsseldorf, which operates 32 hotels.
Prior to the transaction closed on 28th June the me and all hotels collection was integrated within the JDV by Hyatt brand and will now sit as a standalone brand in Hyatt's global lifestyle portfolio.
Since its launch in 2016 as a sister brand to Lindner Hotels & Resorts, the me and all hotel portfolio has grown exponentially, reaching a number of six hotels and more than 1000 rooms in central locations throughout Germany.
The current pipeline includes the German capital Berlin, which is scheduled to open this year, with others located in the cities of Hamburg, Leipzig and Stuttgart, which are expected to open in 2026.
SVP Development EAME Hyatt commended the Lindner Hotels AG team for creating a brand with great potential with expansion in Europe and global markets, and the collaboration with the German group is a significant step towards distribution in the EAME region by offering new locations to World Hyatt's 46 million members. We are ready to drive further progressive growth of Hyatt's lifestyle portfolio with all hotels and other development partners and franchisees.
The Chief Excutuve Officer of Lindner AG Hotels, on the other hand, enthusiastically added this successful collaboration that will be a strong boost to the growth of the brand thanks to the strong support of the Hyatt Group's global distribution engine.
The CEO added that the successful work to launch the brand in Germany with its active pipeline and growth potential within the Hyatt Group increases confidence in the company, which has become a highly regarded brand in the country and will be very successful on the global stage very soon.
Link : https://boutiquehotelnews.com/news/industry/me-and-all-hotels/
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