Lanzarote, one of the beautiful Canary Islands off the West African coast, known for its cultural and natural heritage, its wonderful beaches, a warm climate all year round and its captivating volcanic landscapes enhances its enotourism promotion on the island.
The President of the Council of Lanzarote and head of SPEL Turismo Lanzarote and the President of the Regular Council of the Denomination of Origin Vinos de Lanzarote have signed an important collaboration agreement for this important initiative.
This partnership will certainly open up very interesting horizons. It will strengthen the promotion of the destination by significantly increasing the visibility of Lanzarote's wineries, highlighting the qualities of local wines and automatically the landscape of La Geria, the epicentre of the Canary Island's wine industry.
This agreement will define a precise framework with very good benefits for both the CRDO and the island's tourism promotion body which will plan joint actions abroad aimed to the specific segments of greatest profitability for Lanzarote as a destination.
This collaboration also establishes the payment of an annual fee from CRDO to SPEL which provides the right to the wineries to have a prominent place in the media and in the promotional tools of the institution by acquiring greater visibility.
The President of SPEL-Turismo Lanzarote expressed his satisfaction with this agreement which represents a very significant step for the consolidation of Lanzarote as a leading destination in the wine tourism sector with the synergy between local wineries and tourism promotion that will allow sustainable development and a more enriching offer for Lanzarote.
The President of the Regular Council of the Vinos de Lanzarote Designation of Origin said that this collaboration is essential to strengthen the presence of local wines in the international market, will benefit the wineries and enhance the unique landscape of La Geria, the natural and cultural wonder of the island.
In addition to the entities that make up PELO's shareholder base as partners, agreements are being developed and established with other stakeholders in Lanzarote in a transversal approach that generates coexistence in the tourism chain, improving the visitor experience.
The promotion of wine tourism as a line of products with a high spending capacity through a working commission between the two entities will be created to promote this type of tourism linked to the landscape essence of Lanzarote.
Link : https://www.expreso.info/noticias/espana/101181_lanzarote_potencia_el_enoturismo_en_la_isla
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