Milan | Leisure Overtakes Business Tourism

 

Milan is growing in the leisure tourism segment, according to Martina Riva, councillor for sport, tourism and youth policies, 65% of presences in the Lombard capital are part of an incoming belonging to leisure tourism with purely international visitors who spend a lot that has largely exceeded as this percentage reveals, the flows linked to business segment.

 

To favor these huge tourist flows from abroad are undoubtedly the multiple air connections and a significant figure that generates all that are the ten new routes inaugurated between the metropolis of Lombardy and destinations in the United States and Asia.

 

Datareported by Hotellerie Pambianco reveal an increase in the MICE / Major events sectors with Milan hosting two congresses of considerable depth in 2024 with over 20,000 participants as well as steadily rising numbers related to maxi sporting events of great international appeal.

 

Link 

https://www.ttgitalia.com/incoming/milano-il-turismo-leisure-sorpassa-quello-business-BF20529769

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