Travelport | New AI-Based Search Tool Launch

 

Travelport Worldwide Ltd, well known group headquartered in Langley – Berkshire – UK that provides distribution, technology and payment solutions for the travel and tourism industry has announced the debut of CCL – Content Curation Layer as the latest enhancement to the Travelport+ platform.

This CCL uses AI and ML, machine learning to provide the right range of intuitive and accurate search results to its travel agency partners around the world in an agile and rapid way.

Travelport's role in the increasingly complex travel industry is to take millions of disparate pieces of information and simplify searching, understanding, selling and support for suppliers and travel agencies.

Travelport believes that AI and ML are very effective and powerful tools to do this. The Content Curation Layer will allow travel agencies to provide travelers with the right range of normalized, enriched and bookable content quickly through a single search screen, simplifying operations.

Used for all content sources such as LCC, EDIFACT, NDC, hotels, cars and more, the CCL allows agents to buy apples to oranges in an apples – to – apples way.

Travelport's CCL uses artificial intelligence and machine learning to sift through and filter aggregated and multi-source content, returning search results faster in an airline's search.

This level of technology undoubtedly simplifies the distribution of retail-ready content to agencies and supports them in selecting the most desirable options for travelers.

One of the main features of the CCL is the Content Optimizer, a new travelport+ product that gives agency clients more control over all types of content including traditional and NDC.

With the ability to apply agency-specific rules, agencies can use Content Optimizer to customize the type of results prioritized to customize search options and results, improving revenue optimization and mitigating content choice overload.

Partner travel agencies know their travelers well, and Content Optimizer gives them the ability to set their own rules and customize the type of results they prioritize. This innovative product gives agencies greater control of content with AI support, excellent to save time and money.

Link : https://www.travelagentcentral.com/your-business/travelport-launches-new-search-tool-powered-ai