Monza, a thriving center of Brianza, a geographical area a few kilometers from Milan and home to the F1 Italian Grand Prix, is a significant tourist attractor of the Lombardy region according to what was commented by the Regional Councilor for Tourism, Fashion and Territorial Marketing Barbara Mazzali who highlighted the growing importance of international events in the Lombardy territory.
This kind of events not only attract a passionate motorsport audience but represent a unique opportunity to discover, appreciate and experience the beauties of Lombardy.
The F1 Italian Grand Prix is confirmed not only as an unmissable event for Formula 1 lovers but is a remarkable engine of tourist attraction for Lombardy and the redevelopment of the racetrack has made it even more fascinating, able to welcome visitors in a renewed context rich in history.
As a very relevant detail, the data provided by the Regional Observatory of Tourism and Attractiveness are very clear, underlining that from 30 August to 03 September the accommodation facilities of the Province of Monza and Brianza recorded a sold out of 96% with the city of Milan following with a percentage rate of 89%.
These very significant data are well above the averages expected for the weekends of the month of September, demonstrating how much this important event is a remarkable catalyst for local tourism.
The Councillor then added that Confcommercio's estimates indicate that the Monza Grand Prix produces an economic impact of about € 179 million, a figure that includes the expenses for accommodation which represents 33% of visitor spending, catering, parking, entrance tickets and shopping, confirming the central role of tourism as an epicenter and driving force for the regional economy.
The Councillor then underlined the strategic role of major events
in the new Lombardy Style promotion campaign, an initiative that
allows the beauty of the region to be fully enhanced in an integrated way with
a unique brand supported by a modern and attractive mean of communication.
Events as the F1 Grand Prix of Monza are essential to extend the stay of visitors who, in addition to the event, can discover unique treasures such as the Park and the Royal Villa of Monza and enthusiastically welcoming the proposal of the President of the Automobile Club of Milan Geronimo La Russa to transform the racetrack into a tourist destination that can be used throughout the year.
Link : https://www.ttgitalia.com/incoming/gp-di-monza-attrattore-turistico-formidabile-LM20868120
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