Italy Family Hotels Consortium, network dedicated to hospitality based in Rimini, well-known seaside destination and a city with a rich historical and cultural heritage on the Romagna Riviera, which since its inception has been committed to excellence in the services offered and in the care and attention dedicated to guests of all ages, has performed positive data in summer 2024 in terms of hotel occupancy.
Italy Family Hotels, which is based on the philosophy of "quality is a choice", an essential prerequisite of the group, has made available relevant data that reveal excellent performances detected in a survey conducted by Area 38 Web Agency, which creates personalized marketing and communication strategies for Bike and Family accommodation.
The average occupancy for the hotels belonging to the Italy Family Hotels consortium in the June-August quarter was 82.1% with a peak of presences in July and August when the occupancy was respectively 92% and 93.3% for hotels in seaside resorts and 77.2% and 86.9% in mountain destinations in the same period.
In a note issued by Italy Family Hotels which saw 54% of hoteliers responding to the survey, families on holiday in hotels in summer 2024 mainly sought the all-inclusive formula while 41% focus on families increasingly wanting specific and optimal services for the age group from 0 to 2 years.
The Director of Hospitality Marketing who manages the strategy, the operational phase and the coordination of the Italy Family Hotels Consortium Alberto Gnoli linked to the positive trend of the summer period that has just ended declared that the goals achievements is essentially based on successful strategies of marketing.
The key consists in the ability to intercept an increasingly specific family demand and from that point constantly analyzing and monitoring the behavior of the target highlighted by the group and then offering with criteria flexibility and customized solutions that are perfectly aligned with their needs.
Link - https://www.ttgitalia.com/hotel/italy-family-hotels-numeri-positivi-per-l-estate-2024-PG21274290
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Thanks a lot to read and note.