LVG Hotel Collection, part of LVG Group, the leading Italian hotel consultancy founded in Novara in 2019 by Claudio Lavagna, which has distinguished itself for its innovative methods capable of improving the performance of hotels and accommodation facilities by offering owners, investors and managers ad hoc solutions aimed at increasing revenue, optimizing costs and the consequent improvement of margins, continues to strengthen its presence in the MICE segment.
With that in mind, the partnership recently signed with Convention Bureau Italia, private national authority with the mission to promote Italy as MICE destination acting as experienced first point of contact and comprehensive source for a multitude of options, provides for the international promotion of the facilities, direct contact with the buyers belonging to the network and the possibility of effectively positioning itself among the market leaders.
There are currently two accommodation of LVG Hotel Collection that cater to MICE, such as The Hotel Ristorante Al Mulino located near Alessandria city sited in the Piedmont region on the well known alluvial plain between the Tanaro and the Bormida rivers at the center of the industrial triangle Turin - Milan - Genoa and Il Chiostro Congress Hotel & Restaurant located in Verbania, capital of the Piedmontese province of Verbano - Cusio - Ossola on the western shore of Lake Maggiore.
The Hotel Ristorante Al Mulino, a 4 - star conference hotel situated in San Michele, a harmonious blend of nature and metropolitan, 200 metres from Alessandria Ovest A21 motorway exit between the hills of Piemont in the low Monferrato, is a well-established hotel in the MICE segment that mainly hosts corporate events, medical congresses and various cultural meetings promoted by associations.
In 2023, the hotel organized and hosted about 340 meetings, while in the period from January to July 2024, the events organized reached a number of 270, with forecasts to further and significantly increase this figure in the last part of the year.
The Chiostro Congress Hotel & Restaurant located in Verbania, on the western shore of the idyllic Lake Maggiorre 2.5 kilometres from the city centre, 2.0 kilometres from the charming and stylish Villa Taranto Botanical Garden and just 800 metres from Intra Ferry Terminal from 2022 has switched from seasonal to annual management.
The MICE segment for this hotel has become a very important component, especially with regard to the low season, recording particularly positive results in a short time also due to the charm of this particular hotel structure that boasts a centuries-old history in a destination of great appeal such as Lake Maggiore.
The Hotel nowadays is a point of reference of great importance for the development and organization of corporate events, associative and private congresses both nationally and internationally with a strong demand from associations, pharmaceutical companies and private customers.
LVG Group Founder & CEO Claudio Lavagna commented that the MICE segment represents a fundamental strategic component for the group's growth.
It is believed that expansion in this area will allow LVG Hotel Collection to further strengthen its position in the hospitality market by focusing on a highly specialized offer and with the company's primary objective of attracting more and more national and international corporate customers through excellent service and customized solutions for tailor-made events.
Link - https://www.ttgitalia.com/hotel/lvg-hotel-collection-rafforza-il-segmento-mice-AG21271405
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