Madagascar | Diversified Tourist Offer and Sustainable Destination

 

Madagascar, island country located in the Indian Ocean off the southeastern coast of Africa opposite Mozambique, a paradise of pristine beaches and cays with turquoise waters, one of the world's 17 megadiverse countries, home to 5% of the world's animal and plant species, recently presented itself at the latest edition of WTM, World Travel Market in London with ONTNM, the National Office of Madagascar by actively connecting and collaborating with various international tourism professionals to showcase the diversified tourism offer with particular emphasis on sustainable tourism initiatives and the incomparable natural wonders that this African country boasts offering a very diversified tourist offer.

Magadascar's recent efforts to connect with key markets have been extensively detailed, highlighting the unique appeal of the world's 4th largest island, with over 4,800 kilometres of pristine coastline.

The country is divided into six provinces to be discovered with unique ecosystems and a very wide variety of endemic species with over 80% of its flora and fauna that are found nowhere else on the globe.

With all that and more Madagascar is undoubtedly a sort of paradise, an ideal destination for all lovers of nature, adventure and for all those who adore a 360-degree tourism living varied and unique experiences.

Particular attention has been paid to the promotion of tourism products that include the exploration of lush rainforests, wildlife spotting, excellent opportunities to enjoy activities linked to water sports such as diving and surfing along Madascar coast.

ONTM Representatives stated that WTM London 2024 was a fantastic platform for Madagascar to interact with the country's key markets, and as the national tourism body the key role is to promote the destination globally, working closely with government agencies and international partners to effectively communicate the island's offerings and initiatives.

The commitment is not just to focus on a single region but to show Madagascar as a whole, the island offers a large variety of experiences, a very diversified offer, from its rich biodiversity, luxury travel, and also excellent proposals linked to the MICE segment, as the country is a perfect destination for meetings, incentives, conferences and exhibitions for both adventure travellers and those who prefer luxury tourism.

Link - https://www.expreso.info/noticias/internacional/103490_turismo_de_madagascar_destaca_la_sostenibilidad_del_destino

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