Miami - U.S. | MICE Segment, Driving Force for Tourism with Superb Achievements

 

Miami,  famous coastal city in the U.S. state of Florida and the county seat of Miami - Dade County, a bustling metropolis, famous for its shopping, boutiques, trendy bars, fine and varied restaurants, stunning beaches highlighted by a mild climate all year round boasting a great artistic scenery, a very vibrant nighlife, with a large urban area overlooking Biscayne Bay and reaching the borders of the Everglades, found in the MICE segment its driving force for Tourism with superb achievements.

GMCVB, Greater Miami Conventions & Visitors Bureau, independent, not - for - profit organization that promotes tourism to Greater Miami and Miami Beach and representing the official accredited destination sales and marketing organization for Miami Dade County has archived a very satisfactory fiscal year - end results recorded from October 2023 to September 2024 recently presented at the annual meeting held on 29th October at the Hilton Miami Downtown which was attended by over 700 partners, community stakeholders and elected leaders.

From these reported data, visitors who reached Miami contributed over €20.6 billion to the local economy, a figure that reflects an increase of almost 3% in revenues.

Greater Miami Conventions & Visitors Bureau's sales and conference services team has far exceeded its targets, generating bookings 103% higher than the original target, benefiting hotel partners who have recorded over 406.000 room nights, reaching 111% of the target.

A relevant note concerns the month of August 2024, a period in which Miami International Airport recorded 10.6 million arrivals as regards international visitors which means an increase of 9.6% compared to the same period of the previous year and a figure also comes from cruise passengers disembarking in the South Florida city who should have exceeded 7.3 million.

GMCVB and CEO David Whitaker commented that every time there has been an opportunity to intensify the level of exposure of the destination, we have jump at it, we have gone further in selling Greater Miami's appeal as a convention destination, as evidenced by the 16 major new conventions and trade shows booked at the Miami Beach Convention Center.

Travel to Miami's top 10 international markets increased by 13% welcoming 250 new members and now counting 1.111 partner bureaus.

GMCVB Chairman of the Board and General Manager of the Miami Biscayne Bay Marriott Hotel Julissa Kepner emphasized that the entity has established a strategic vision by examining how trends including sustainability, technology and key infrastructure investments will drive the future of tourism in Greater Miami.

Link - https://www.traveldailynews.com/mice-industry/cvbs/gmcvb-annual-meeting-future-of-tourism-is-bright-in-miami-dade-county/

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