The Republic of Panama, country located in Central America on the isthmus of the same name with the famous Panama Canal a superb work that facilititates communication between the coasts of the Atlantic and Pacific Oceans and that significantly influeces world trade, well known for its pristine beaches, a captivating mountainous territory in its interior and a notable cultural heritage is carrying out a strategy with the aim of transforming the country into a sort of of the epicenter of the congress industry in the region with excellent strategic plans to strengthen its MICE tourism.
These plans are outlined and led by PROMTUR Panama, Destination Marketing Organization responsible for the international promotion and marketing of the country and all tourism segments and products with the aim to elevate Panama internationally as an authentic and desirable destination as well as to increase the economic contribution of the industry and supporting the sustainable social development of the country.
PROMTUR Panama offers various exclusive benefits for associations, business groups ensuring the success of their events, conferences, conventions and meetins throughout the Panamanian territory and at the same time highlighting the unique opportunity to discover the countries with the varied and rich tourist offer.
The Central American country offers a wide variety of advantages with regard to MICE tourism starting from its dollarized economy, which simplifies transactions for event organizers and for its extensive connectivity thanks to the Tocumen International Airport, well known as "Hub of the Americas", a world-class infrastucure which combines modernity and efficiency next to its strategic location.
The Business Development Manager of PROMTUR Panama, Francisco Pinedo, pointed out that the organization has expanded the benefits the the organization offers to planners in the meetings and conventions industry, MICE.
The planners not only will have the advice of a highly qualified sales team but they also have access to a wide variety ofr support services for the event including inspection tours, transfers, promotion, airfare discounts among others and in this way PROMTUR opens up new opportunities for organizers to optimize their event from start to finish.
The Minister of Tourism of Panama Gloria de León on the occasion of the 63rd edition of the ICCA World Congress commented that if an event generates more than 2000 nights in hotels, Panama offers the congress center you need and totally free.
For event organizers, having a convention center in Panama free of charge means significant cost savings, all of which allows greater budget flexibility for other key aspects such as marketing, logistics and the experience of event attendees.
Link - https://www.expreso.info/noticias/internacional/103262_panama_desarrolla_un_plan_para_potenciar_su_turismo_mice
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