Visit Nayarit – Mexico | Destination Promotion with the Los Angeles Lakers Partnership

 

Mexican Tourism Board Visit Nayarit which promotes the marketing,visits, tours and all the tourist attractions of the State of Nayarit located in western Mexico between a stunning coast of the Pacific Ocean and the forested mountains of the Sierra Madre Occidental with its tourism brand has become an official destination of the Los Angeles Lakers, famed American professional basketball based in Los Angeles – California -U.S.

Visit Nayarit thus becomes a means of promotion for its territory in partnership with one of the most emblematic teams in the NBA history, the National Basketball Association, the "Lakers" member of the Pacific Division of the Western Conference playing at the crypto.com Arena multi-purpose indoor arena in downtown Los Angeles originally known as Staples Center.

Nayarit can thus promote its important historical and cultural heritage, its great beaches of San Blas and the so called "Riviera Nayarit" very popular for its sunny beaches and the emblematic Matanchen Bay's surfing beaches as well as Mexcaltitlán Island considered the iconic birthplace of Aztec civilization among Lakers fans by taking advantage of the opportunities for visibility and participation within the media and events of the Los Angeles Lakers,one of the most successful team in the history of the NBA all time.

Nayarit State Secretary of Tourism Juan Enrique Suárez of Real Tostado said that the Los Angeles Lakers are one of the most prestigious brands in sports, working with them will promote the Nayarit region as a tourist destination for many fans and there is great enthusiasm for this historic collaboration.

As a relevant note fueling this partnership, the Los Angeles market is the main source of travellers for the State of Nayarit with between three and four daily flights from the Californian city airport to the Banderas Bay Airport.

The relationship between Visit Nayarit and the Los Angeles Lakers will give unparalleled visibility in the Los Angeles area providing great opportunities for fan interaction both and outside Crypto.com Arena where the Lakers play their home NBA matches.

As an official tourist destination, Nayarit will have a strong presence at home games with branded spaces that will be prominently displayed within the arena, on the court and in telecasts, as well as content will be shared on the Los Angeles Lakers' Instagram social media channel.

The partnership between Visit Nayarit and Los Angeles Lakers also includes hospitality, ticketing, regional promotion through co- branding and other fan engagement opportunities.

Los Angeles Lakers fans will have the opportunity to connect with the Visit Nayarit tourism brand in a great, unique, memorable way while the Mexican State of Nayarit will continue to position itself as relevant destination and it will be the preferred destination for the iconic Los Angeles Lakers.

Link - https://www.expreso.info/noticias/bazar/103332_visit_nayarit_une_fuerzas_con_los_angeles_lakers

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